The wait is over–Amazon Prime Day 2020 is officially live, but you don’t have to be a Prime subscriber or even shop at Amazon to get amazing deals today. That’s because this has effectively become a precursor to Black Friday, and competing retailers are getting in on the action with steep discounts on games and tech this week. Best Buy is one of those retailers running a big anti-Prime Day sale of its own, and it made the biggest move we’ve ever seen to compete with Amazon by announcing its first Black Friday deals will go live this week.

Select deals from Best Buy’s Black Friday ad have gone live today, and they feature fantastic discounts on laptops, tablets, and 4K smart TVs along with Arcade1Up cabinets. Notably, you can buy a Samsung 70-inch 4K smart TV for $530, down from its usual $750–just in time for next-gen gaming. There’s not too much in the way of video game deals–the better prices are at Amazon today–but you can grab The Last of Us Part II for just $40.

The early Black Friday deals are live October 13 and 14, overlapping neatly with Prime Day, but this won’t be the last you see of Best Buy’s Black Friday sale. Best Buy plans to release its full Black Friday ad and offer even more deals later this month.

The retailer is also offering a Black Friday price guarantee this year. If you buy anything during the sale that gets an even better deal before November 28, you’ll be reimbursed the difference. The holiday return period for products has also been extended–anything you buy starting October 13 can be returned for a refund through January 16, 2021.

Check out some of the best deals live so far in Best Buy’s early Black Friday sale below. Plus, check out more of the best deals floating around during Prime Day 2020, including deals for Nintendo Switch, PlayStation, Xbox, and PC.

Best video game deals at Best Buy


Best Blu-ray movie deals at Best Buy


Best tech deals at Best Buy

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