EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Already tested and loved by leading brands such as Sky TV, Journey offers the most cutting edge approach to content personalization. Using smart technology, Journey truly helps brands open up a dialogue with consumers, match them with the right product offerings in real-time while they are engaged and interested, and gain invaluable first-hand reported insights that can immediately be activated upon for comprehensive consumer profiles, audience segmentation and retargeting capabilities.

Sky TV partnered with EX.CO for a recent Netflix campaign in which they used the Journey feature to pair users with specific TV shows based on their respective responses to questions about their day. The content stood out to target audiences, resulting in an impressive Nielsen Brand Uplift score of 1120% vs. the average 10.2% for entertainment campaigns, a Click-Through-Rate of 9% (well above the industry recognized benchmark of 1%), and a Completion Rate of 84.3%. Sky and Netflix then

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Lee Fixel’s Addition leads $35 million investment in India’s Inshorts

Inshorts, which operates a popular news aggregator app in India, has raised $35 million in a new financing round led by Lee Fixel’s Addition as the Indian startup looks to scale its adjacent, social network platform.

For Fixel, who wrote several high-profile checks to Indian firms while running Tiger Global, InShorts is the first Indian startup he is backing from his new VC firm. Fixel, who also invested in InShorts when he was at Tiger Global, has backed about six startups through Addition including New York Area-headquartered Odeko, which offers ordering and supply chain tools to cafes, Synk, which develops tools used to identify vulnerabilities, and dLocal, which operates a cross-border payment processor to connect global merchants to emerging markets.

SIG Global and Tanglin Venture Partners, also participated in Inshorts’ new round, which values the startup at about $125 million, a person familiar with the matter told TechCrunch.

Azhar Iqubal,

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