NBCU ad boss adds local ads, Symphony, and new data unit to purview

NBCUniversal ad boss Linda Yaccarino is taking on a larger role within the media conglomerate as global chairman of advertising and partnerships, the company announced on Monday.

The promotion, effective immediately, positions Yaccarino, who has been spearheading an initiative to create a single ad-buying system that spans TV and digital, to unite more parts of NBCU’s ad business.

Yaccarino previously was chairman of advertising and partnerships, managing the media company’s portfolio of linear networks like NBC, digital platforms like Peacock, distribution partnerships, and client relationships.

In her new role, she adds to her purview NBCU’s local ads, company-wide marketing strategies, and a new data-strategy team that she’s charged with building. She continues to report to CEO Jeff Shell.

As part of the change: 

  • Local ads will be added to One Platform, NBCU’s all-in-one ad-buying system, which Yaccarino leads. The team that sells ads across NBCU’s local-TV stations and regional-sports networks,
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Tired of seeing political texts and ads on your phone? Do this

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Stop unwanted text messages on your phone.


Óscar Gutiérrez/CNET

This story is part of Elections 2020, CNET’s coverage of the run-up to voting in November.

Election Day is getting closer and political ads are swarming all over your Facebook feed, inbox, mailbox and now your text messages. Unfortunately, there isn’t a Do Not Text registry that applies to texting the same way it does to phone calls. There is, however, still a way you can attempt to stop political ads from bombarding your phone.

If you’re wondering how the organization got your number in the first place, it’s because all states allow access to voter data for election purposes — so if you’re a registered voter, your information is on file. 

Here’s how to stop the texts on your phone.


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Android users urged to delete 240 apps that can bombard your smartphone with ads

From Huawei to Samsung, Android smartphones are some of the most popular handheld devices around the world.

But if you use an Android device, you may want to reassess which apps you have installed.

Experts from the White Ops Satori Threat Intelligence and Research Team have warned about 240 dangerous apps that can bombard your smartphone with fraudulent ads (scroll down for the full list).

In a blog about the findings, the researchers said: “These apps make it appear that ads are actually coming from popular applications and social media platforms including Youtube and Chrome.”

During the investigation, dubbed ‘RAINBOWMIX’, the researchers discovered that the apps had been downloaded a whopping 14 million times.

Man shocked at phone

They explained: “At first glance, RAINBOWMIX apps seem to work as advertised, although their quality likely leaves users wanting.

“They are often nothing more

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Facebook To Pause Political Ads As US Election Day Ends

Facebook on Wednesday said it will stop running political or social issue ads after the US polls close on November 3 to reduce chances of confusion or abuse.

The leading social network also said that any posts prematurely declaring a winner or contesting the count will be labeled with reliable information from news outlets and election officials.

“If a candidate or party declares premature victory before a race is called by major media outlets, we will add more specific information in the notifications that counting is still in progress and no winner has been determined,” said vice president of integrity Guy Rosen.

Facebook and other social networks have been tightening rules as they gear up for post-election scenarios, including efforts by President Donald Trump to wrongly claim victory or contend the outcome is not legitimate.

The California-based internet giant has been under pressure to avoid being used to spread misinformation

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Facebook Widens Ban on Political Ads as Alarm Rises Over Election

The open-ended ban on political advertising is especially significant, after Facebook resisted calls to remove the ads for months. Last month, the company had said it only would stop accepting new political ads in the week before Election Day, so existing political ads would continue circulating. New political ads could have resumed running after Election Day.

But Facebook lags other social media companies in banning political ads. Jack Dorsey, Twitter’s chief executive, banned all political ads from the service a year ago because, he said, they could rapidly spread misinformation and had “significant ramifications that today’s democratic infrastructure may not be prepared to handle.” Last month, Google said it, too, would ban all political and issue ads after Election Day.

Mr. Zuckerberg has said that ads give less well-known politicians the ability to promote themselves, and that eliminating those ads could hurt their chances at broadening their support base online.

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Facebook bans political ads after polls close on Election Day

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We’ve heard a lot about voter suppression as we approach Election Day. So what is it and how does it manifest itself? The Associated Press explains. (Oct. 5)

AP Domestic

With tensions rising between President Trump and his Democratic challenger Sen. Joe Biden, Facebook is taking urgent new steps to keep political candidates and their campaigns from using its social media platforms to cast doubt on the election and its outcome.

The company said Wednesday that it will ban all political, election and social issue ads after the polls close on Nov. 3 for a week or longer. Google adopted a similar rule two weeks ago.

On Election Day, Facebook will notify users of the latest results at the top of news feeds on Facebook and Instagram.

If a presidential candidate or party declares victory before the election is called by major media outlets, those posts will be labeled

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After bubble experiment, NHL league wants to include virtual ads

Curtis McElhinney #35 of the Tampa Bay Lightning hoists the Stanley Cup overhead after the Tampa Bay Lightning defeated the Dallas Stars 2-0 in Game Six of the NHL Stanley Cup Final to win the best of seven game series 4-2 at Rogers Place on September 28, 2020 in Edmonton, Alberta, Canada.

Dave Sandford | National Hockey League | Getty Images

It wasn’t easy and most likely will result in hundreds of millions in losses due to Covid-19. Still, the National Hockey League completed its bubble experiment and crowned a champion on Monday.

The NHL awarded its famous Lord Stanley’s Cup to the Tampa Bay Lightning after a six-game series with the Dallas Stars. The ratings were down from last year’s Boston Bruins-St. Louis Blues series, but viewership aside, league executive Keith Wachtel told CNBC the NHL is positioned to generate additional revenue after its bubble play.

Wachtel, the NHL’s

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On the Fifth Birthday of Their Partnership, Hafiz Ahmad and Qadeer Wagriya Launch a Coaching Program Exclusively Focused on YouTube Ads

Hafiz Ahmad Ashfaq and Qadeer Wagriya

Madsgency Ltd.
Madsgency Ltd.
Madsgency Ltd.

London, UK, Sept. 27, 2020 (GLOBE NEWSWIRE) — After offering tailor-made ad services that generated multi-million dollars for their clients at Madsgency, Hafiz Ahmad and Qadeer Wagriya – two ad men with specialties in YouTube ads and evergreen sales funnels, have launched the industry’s first course. The course combines two big and interconnected topics: YouTube ad optimization and providing YouTube ads and account management services. 

The course was launched a few weeks ago for a limited number of pre-selected students. Many of those students are successful digital entrepreneurs, freelancers, and coaches who want to learn the art and science of paid traffic targeting and optimization as well as offering the same as a service to other YouTubers and marketers.

Qadeer, the paid traffic and YouTube ad optimization expert, was “hopeful that the participants would be able to target their

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Estee Lauder (EL) Ads: $128,000 for NASA Photo Shoot to ISS Space Station

View from the International Space Station, where a photo shoot for a new Estee Lauder product will take place. 

Photographer: ESA/Getty Images Europe

Estee Lauder Cos. is sending its newest skincare formula into space, and it’ll cost only about as much as paying a big influencer for a few Instagram posts.

The U.S. cosmetics giant is spending $128,000 for NASA to fly 10 bottles of its skin serum to the International Space Station. Once there, astronauts will take pictures of Estee Lauder’s Advanced Night Repair in the cupola control tower, which has panoramic views of the cosmos. The images will be used on social media, with the company planning to auction one bottle off for charity when the items return to Earth this spring.

relates to Estee Lauder Pays NASA $128,000 for Photo Shoot in Space

Estee Lauder’s Advanced Night Repair will be launched into space for a product photo shoot aboard the International Space Station. 

Photographer: Koichrio

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Google will block election ads after polls close on Nov. 3

Google will block election ads after polls close on Election Day.


James Martin/CNET

This story is part of Elections 2020, CNET’s coverage of the run-up to voting in November.

Google plans to broadly block ads related to the US election after polls close on Nov. 3, the tech giant confirmed to CNET. Google sent an email to advertisers on Friday saying it will implement its sensitive event policy for political ads in order to avoid confusion, according to Axios, which obtained a copy of the email.

Google said in the email that its taking this step due to “an unprecedented amount of votes will be counted after Election Day this year,” according to Axios. The policy will block ads referencing candidates, the election, or the election results. It will also apply more broadly to ads that reference federal or state elections and ads that are targeting election-related search queries

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