Facebook letting advertisers sow climate denialism: analysis

Facebook is allowing climate misinformation ads to proliferate despite claiming it is committed to rooting out the problem, a new report by a think tank said Thursday.

InfluenceMap used the platform’s own data to identify 51 ads denying the link between human activity and climate change that were viewed a total of eight million times over the first half of 2020.

This was despite the fact that Facebook bans false ads, and stated as recently as September that it is “committed to tackling climate change through our global operations.”

Out of the 51 ads identified, only one was removed by the social media giant while the rest were allowed to run for the entirety of their scheduled campaign.

Two ran until the end of September.

Reacting to the new report, US Senator Elizabeth Warren told the think tank: “InfluenceMap’s devastating report reinforces and reveals how Facebook lets climate deniers spread

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After boycotts, advertisers and social media giants agree on steps to curb hate speech

(Reuters) — Facebook, YouTube, and Twitter have agreed on first steps to curb harmful content online, big advertisers announced on Wednesday, following boycotts of social media platforms accused of tolerating hate speech.

Under the deal, announced by the World Federation of Advertisers, common definitions would be adopted for forms of harmful content such as hate speech and bullying, and platforms would adopt harmonized reporting standards. The deal comes less than six weeks before a polarizing U.S. presidential election.

Three months ago, major advertisers boycotted Facebook in the wake of anti-racism demonstrations that followed the death of George Floyd, an American Black man, in police custody in Minneapolis.

Advertisers have complained for years that big social media companies do too little to prevent ads from appearing alongside hate speech, fake news, and other harmful content. Big tech companies have begun taking steps to fend off calls for more regulation.

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Facebook, Twitter, YouTube Ink Pact With Advertisers For ‘Common Definition’ on Hate Speech

San Francisco: After months of intensive talks with major advertisers, Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content, the Global Alliance for Responsible Media (GARM) said on Wednesday. Also Read – No Coercive Action Against Facebook Chief in Delhi Riots Case Till Oct 15: Supreme Court to Delhi Assembly

GARM is a cross-industry initiative founded and led by the World Federation of Advertisers (WFA) and supported by other trade bodies, including ANA, ISBA and the 4A’s. Also Read – Gucci Unveils Jeans With Fake Grass Stains For Whopping Rs 88,000, Internet Left Baffled!

The move comes after over 200 brands including Starbucks and Levis recently pulled their advertising from Facebook and the #StopHateforProfit campaign gained momentum after celebrities, like Kim Kardashian West, froze their social media account for a day. Also Read – Soaring Popularity: Twitter Records 6.1

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