Clinch Named A Leader in Creative Advertising Technologies, Q4 2020 Report

NEW YORK, Oct. 13, 2020 /PRNewswire/ — Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology to the world’s leading advertisers, today announced that it has been named a “Leader” in The Forrester Wave™:  Creative Advertising Technologies, Q4 2020 Report (Wave). 

Not only does Clinch offer the ability to leverage first- and third-party data to create thousands of versions of static and video creative to ensure that the right consumer receives the right message at the right time, the company can feedback intelligent insights to clients to make real-time campaign adjustments for the strongest return on ad spend (ROAS). Today, Clinch works with some of the biggest companies in the world including Anheuser Busch Inbev.

Clinch received their highest scores across the following categories:

  • Strategy
  • Ad building and assembly
  • Identity

To download the complete Forrester Wave: Creative Advertising Technologies, Q4 2020 report, visit:

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Podcast advertising has a business intelligence gap

There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Coupled with still-developing advertising technology because of the distributed nature of the medium, this causes uncertainty in user consumption and ad exposure and impact. There is also a lot of misinformation and misconception about the challenges marketers face in these channels.

All of this compounds to delay ad revenue growth for creators, publishers and networks by inhibiting new and scaling advertising investment, resulting in lost opportunity among all parties invested in the channel. There’s a viable opportunity for a collective of industry professionals to collaborate on a solution for unified, free reporting, or a new business venture that collects and publishes more comprehensive data that ultimately promotes growth for podcast advertising.

Podcasts have always had challenges when it comes to the analytics behind distribution, consumption and conversion. For an industry projected to

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OptimizeRx: Highly Dependent On Legacy Low-Tech Advertising Platform With Ample Concerns On Financial Reporting (NASDAQ:OPRX)

OptimizeRx (OPRX) is a stock that many stripes of investors could love. They appear to be a small cap company in a solid uptrend with a history of double digit revenue growth.

Source: Finviz.com

And the most exciting part is that they look to be an up and coming telehealth name akin to Teladoc (TDOC) but with the caveat that they have largely flown under the radar of big institutional investors.

Things are unfortunately a bit more complicated at OptimizeRx, with the largest issue being that we have very real reasons to be concerned with the accuracy of OPRX’s financial statements. But first I will parse OPRX’s flowery description of their business and demonstrate that they are largely a simple advertising company that provides digital coupons.

Clipping coupons does not = the next Teladoc

Below is language from OPRX’s latest 10-k describing their business:

We are a digital health company

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Facebook CFO says personalized advertising ‘under assault’ by Apple privacy changes

Business models that rely on personalized advertising are “under assault” by iOS 14 privacy changes, Facebook’s chief revenue officer said Tuesday.

The changes include a new feature that requires users to opt-in to tracking via Identifier for Advertiser, or IDFA, tags on a per-app basis. Although initially planned for the general iOS 14 release, Apple delayed the rollout of the feature until 2021 following public outcry from a number of companies that gain a bulk of their revenue from ad serving, including Facebook.

Speaking digitally at Advertising Week on Tuesday, Facebook CFO David Fischer said that “the very tools that entrepreneurs, that businesses are relying on right now are being threatened,” CNBC reported.

“To me, the changes that Apple has proposed, pretty sweeping changes, are going to hurt developers and businesses the most,” Fischer added, singling out the IDFA change in iOS.

The Facebook executive also said that the company

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Business Insider’s top advertising and media stories for October 5

Hi! Welcome to the Insider Advertising daily for October 5. Lucia Moses here, filling in for Lauren Johnson.

Today’s news: Tech chiefs to testify, why Pepsi isn’t following Coke into hard seltzer, and Triller user numbers disputed.

First: remember to subscribe here to get this newsletter daily.


ted cruz jack dorsey twitter

Sen. Ted Cruz, left, and Twitter CEO Jack Dorsey.

AP/Jacquelyn Martin; AP/Jose Luis Magana


The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companies

Read the full story here.

pepsi pepsico



AP Photo/Paul Sakuma


PepsiCo’s CEO explains why it’s shying away from hard seltzer even as Coca-Cola moves into booze

Pepsi and Coke have been taking different paths when it comes to selling beverages to pandemic-weary consumers.

PepsiCo is focused “100%” on its strategy in energy drinks, CEO Ramon Laguarta said on the company’s earnings call Thursday in response to a question about

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Social Commerce Market – Actionable Research on COVID-19 | Rising Use of Social Media Advertising to Boost the Market Growth

The global social commerce market size is poised to grow by USD 2.05 trillion during 2020-2024, progressing at a CAGR of almost 31% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200930005610/en/

Technavio has announced its latest market research report titled Global Social Commerce Market 2020-2024 (Graphic: Business Wire).

The rising use of social media advertising is one of the major factors driving the market growth. The e-commerce industry uses social media platforms for advertising and increasing their customer base. With the rising popularity of social media, e-commerce advertisers

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