Google unveils revamped Google Analytics with new ML models, more granular data controls

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Google is rolling out what it says is the biggest overhaul of Google Analytics in nearly a decade. The revamped platform features new machine learning capabilities, unified app and web reporting, native integrations and privacy updates.

With the redesign, Google said it’s aiming to provide a more modern approach to data analytics and measurement. 

Building on the foundation of the App + Web property that Google introduced in beta last year, the new Google Analytics has machine learning models baked in, along with new integrations between Analytics and Google Ads, and new controls to help customers better manage their data.

The new machine learning models can automatically alert customers to significant trends in their data, like calculating churn or purchase probability. The new property type also includes unified measurement to remove data fragmentation across devices and platforms, and more granular data controls for things like ads personalization and activity sharing. 

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Aural Analytics, Inc. Partners with Signant Health to Integrate Its A2E SDK for Current and Future Clinical Trials

PHILADELPHIA & SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Aural Analytics, Inc., an industry leading speech neuroscience and speech analytics technology company, announced today it has partnered with Signant Health (Signant) to integrate its A2E™ mobile application SDK and Web API across Signant Health’s Rater Station™ and TrialMax® training, data quality monitoring and eCOA solutions. A2E is designed to make clinical-grade speech collection and cloud-based analytics ubiquitous across the lifespan and continuum of care.

The partnership begins in service of a global, late phase study in Major Depressive Disorder (MDD), with several more studies planned for development. The initial integration enables 14 languages and in-clinic and remote voice collection. Ultimately the A2E system will power a full suite of speech analytics for the sponsoring pharmaceutical company.

We are excited to be partnering with Aural Analytics to integrate ubiquitous and seamless speech collection and analytics within our compliant eCOA platforms,” said

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Three Reasons Storytelling Is Critical To Success In Data And Analytics

Dr. Velkoski serves as Director, Data Science at the National Association of REALTORS® and Adjunct Professor at DePaul University.

I was first introduced to storytelling in the early 2000s. At the time, I was a student enrolled in undergrad coursework at Lawrence Technological University (LTU), where I became interested, in part, in technical and professional communications. Corinne Stavish, a professional storyteller, lecturer and director of LTU’s technical and professional communications program, was a strong advocate for advancing the theory and practice of storytelling. At the time, I didn’t understand the significance of her teachings. 

Storytelling is the art of narration of stories. A story is an expression of evolution of events in life. At best, a story captures the imagination of the listener, engaging the listener’s emotions and, perhaps, inspiring action.

A number of industry experts have advocated for the use of stories in data and analytics. As such,

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Emotion Analytics Market Growing at a CAGR 15.8% | Key Player Affectiva, Beyond Verbal, iMotions, Kairos, Noldus Information Technology – Press Release

“Affectiva (US), Beyond Verbal (Israel), iMotions (Denmark), Kairos (US), Noldus Information Technology (Netherlands), Cogito (US), Tobii (Sweden), Sentiance (Belgium), NVISO (Switzerland), Lexalytics (US), Sensum (UK), IBM (US), Microsoft (US), Google (US), Gorilla Technology (Taiwan), Adoreboard (Antrim).”

Emotion Analytics Market by Type (Text, Facial, Speech, and Video Analytics), Application (Customer Experience Management, Competitive Intelligence, Sales and Marketing Management), Organization Size, Vertical, and Region – Global Forecast to 2024

The global Emotion Analytics Market size to grow from USD 2.2 billion in 2019 to USD 4.6 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 15.8% during 2019–2024. Need for higher customer satisfaction, rising significance for real-time emotion analytics, adherence to regulatory and compliance standards, and increasing need of emotion analytics software and services to cater to the growing Business Process Outsourcing (BPO) sector are the major factors driving the emotion analytics market.

Customer experience management to account for the

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An Unprotected Analytics Pipeline Undermines The Value Of Data

Ameesh Divatia is co-Founder & CEO of Baffle, Inc., with a proven track record of turning innovative ideas into successful businesses.

Some estimate that 90% of the world’s data has been produced in the past two years alone. This proverbial tidal wave of information positions businesses to inform decisions that optimize operations, attract and retain customers, and create significant market differentiation. The challenge is how to make sense of data in multiple formats that emanate from disparate sources.

For data to provide value, it must flow through what is referred to as the analytics pipeline: the infrastructure used to collect, store and process data in an IT environment. In the analytics pipeline, unstructured data — such as emails, Excel spreadsheets, Word documents, presentations, instant messages, photos, audio and video — enters “upstream.” As data moves “downstream” toward the end of the pipeline, it is cleansed, organized and analyzed

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Tableau integrates with Salesforce’s Einstein Analytics, now called Tableau CRM

(Tableau Image)

Tableau announced that it is combining its software with Salesforce’s Einstein Analytics arm. The new offering will be known as “Tableau CRM.” It’s the latest integration between the two companies following Salesforce’s $15.7 billion acquisition last year.

“By bringing together the Tableau and Einstein Analytics teams earlier this year, and tapping into the power of the overall Salesforce ecosystem, we are putting rocket boosters on our innovation and accelerating our mission to help people see and understand data,” Tableau CEO Adam Selipsky said in a statement.

Tableau CRM will be part of the Salesforce CRM workflow. Initial integrations include “Einstein Discovery in Tableau,” which lets users identify patterns based on their datasets and enables predictive modeling and recommendations capabilities.

“Augmented analytics” is becoming more prevalent in the business intelligence software market, ZDNet noted, with competitors such as Microsoft and Qlik also rolling out similar products.

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Analytics Insight Names ‘The 10 Most Influential Women in Technology’ in September 2020

Analytics Insight has named ‘The 10 Most Influential Women in Technology 2020’ in its September magazine issue. The issue is the fourth volume featuring Influential Women in Technology in 2020.

The issue recognizes ten trendsetting women shaping the world of technology with ground-breaking innovation powered by dynamic leadership. These influential women leaders have transformed their organizations to deliver breakthrough value with farsighted vision and commitment, setting a benchmark for the industry. Here are the outstanding leaders that made it to the list:

Featuring as the Cover Story is Terese Lam, Chief People Officer at Wind River. She is also a member of the Executive Leadership Team, responsible for its global HR function. During her 21-year-plus professional career, Terese has built several businesses from scratch, enabling her to gain an intimate understanding of the workings of a business, securing customers, and what it means to manage finances.

This issue features

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Navigating The Growing World Of Analytics

Peter Zornio is CTO for Emerson, a Fortune 200 global technology and engineering company headquartered in St. Louis, Mo.

In the manufacturing world, analytics is a hot topic right now — and for good reason. Manufacturing generates more data than any other sector, and according to McKinsey, analytics has the potential to deliver more than $4 trillion of growth in industrial manufacturing alone. At the same time, in a proprietary survey my company conducted last year, digital leaders in the industrial sector cited new technology such as artificial intelligence (AI) as the top driver for digital transformation.

But with growing buzz can come confusion. It’s estimated there are hundreds of companies supplying products and services, such as analytics, that are driving the Fourth Industrial Revolution — promising performance improvements utilizing everything from machine learning and computer vision to video content recognition and smart robots.

Recent press and attention surrounding

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Moody’s Analytics Wins Award for Depth of ALM and Balance Sheet Management Services

LONDON–(BUSINESS WIRE)–Oct 6, 2020–

Moody’s Analytics has won the xCelent Depth of Services award in a new report from Celent. “NextGen Balance Sheet Management and ALM: Vendor ABCD” profiles 13 asset and liability management (ALM) and balance sheet management systems.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201006005072/en/

(Photo: Business Wire)

Celent recognized the depth of our ALM and balance sheet management solution, which boasts award-winning software as well as the data, economic scenarios, training, and advisory services that set Moody’s Analytics apart from other vendors. Banks will likely need these services when making the upcoming transition from interbank offered rates (IBOR) to alternate reference rates (ARR), which requires adjustments to how they launch new products, reprice existing products, recalibrate funds transfer pricing, and review their hedge accounting. To make this transition as smooth as possible banks will need a greater level of expertise, informed by granular

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Alibaba Cloud nears profitability as customers move from IaaS into AI, data analytics workloads

Alibaba Cloud has become the dominant cloud provider in China and nearing profitability, but future growth will largely revolve around moving up the services stack for artificial intelligence and analytics workloads.

The upshot from Alibaba Group’s investor sessions this week is the e-commerce giant is surging as shopping habits chang,e and it has a portfolio that touches commerce from many angles. Its Alibaba Cloud unit is what Amazon Web Services is to Amazon.

And like AWS, Alibaba is starting to see Alibaba Cloud as a future profit engine. Alibaba CFO Maggie Wu said that the cloud unit will turn profitable within fiscal 2021. 

“The company expects cloud to become EBITA profitable in fiscal 2021, and is targeting AWS-like profitability long term,” said Oppenheimer analyst Jason Helfstein in a research note. “Moreover, ARPU is growing significantly faster than customers, implying customers are moving ‘up the stack.'”

Alibaba CEO Yong Zhang said

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