Billboard Japan & NTT Data’s Joint Research Predicts Future Hits From Chart Data & Cerebral Information

Billboard Japan and NTT Data/NTT Data Institute of Management Consulting (NTT Data/IMC) partnered on a new project that combines the former’s chart data and the latter’s neuroscientific technology to develop a new way to analyze music trends.

Billboard Japan’s Hot 100 song chart is based on a weighted formula incorporating eight metrics such as CD sales, downloads, streams and Twitter mentions. NTT Data/IMC is a pioneer in the advancement of the brain information business, in part through its development of the “NeuroAI” that predicts the cerebral activity and perceptual content of people viewing moving images. The underlying technology of NeuroAI was adopted by this year’s AAAI Conference on Artificial Intelligence (AAAI-20).

The collaborative project used technology called “NeuroAI-Music” that simulates the cerebral activity of people listening to music. NeuroAI-Music succeeded in estimating and characterizing the cerebral activity per second of music from audio signals, making it possible to quantitatively extract

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