From remote viewing and production programs to no-contact studios-in-a-box, tech was already revolutionizing the way marketers and creators thought about branded content, but COVID-19 has led to even more cataclysmic change in the industry.
Largely due to pandemic-related roadblocks, branded content revenue for publishers is expected to be down this year between 20% and 40%, according to Digiday—but considering that up to 40% of digital ad revenue comes from branded content, you can bet that brands are adapting their branded content strategies in an attempt to make up the difference.
Now more than ever, content creators need to be tuned into the latest innovations to keep up with demand in a changing world. Here’s how new technology is morphing the way branded content is created.
Mastering the tools of production: The Content Creation Stack.
As AW360 (Advertising Week’s year-round editorial platform) points