From ball launchers to activity trackers: the new breed of pet tech | Technology

Technology for pets is increasingly popular, with gadgets entering the market that promise to keep our dogs and cats in trim, healthy and occupied, and we pet owners in sync with their needs.

The increasing humanisation of pets means more and more of us are treating them as fluffy family members. Spending on cats and dogs has increased hand in hand with this trend. Total spending on pets in the UK reached a record high of £6.9bn in 2019, an increase of about £3.5bn since 2009, according to the Office for National Statistics.

Many gadgets that started out as human tech, such as activity trackers, have made the transition to the pet market.

PitPat activity tracker



Pets win prizes with the PitPat activity tracker. Photograph: PitPat

The excellent PitPat dog activity tracker has been designed in collaboration with vets. It clips on to collars and measures the time (rather than steps) your dog

Read More
Read More

Zoom Video Rises as Mizuho Sees ‘Best of Breed’ Tool

Shares of Zoom Video Communications  (ZM) – Get Report rose after Mizuho analysts initiated coverage of the videoconferencing company with a buy rating and a price target of $550 a share. 

The target represents 15% potential upside from the stock’s Thursday closing price. Zoom shares at last check rose 2% to $487.92. 

“Zoom’s meteoric rise during covid-19 has been driven by uptake of its best-of-breed videoconferencing tool, which became a global sensation almost overnight,” analyst Siti Panigrahi said.  

Year to date Zoom shares have jumped by more than a factor of seven as the work-from-home trend that had begun prior to this year accelerated because of the coronavirus pandemic and the subsequent lockdowns.

Zoom “can continue to deliver outsized revenue growth due to its position as a market leader, its global recognition, cross-sell opportunities, and its position in a growing and underpenetrated long-tail market,” the analyst wrote. 

With

Read More
Read More

Hold Nothing Back: Eukanuba Launches Premium Performance – A New Breed of Performance Fuel for Sporting and Working Dogs

ST. CHARLES, Mo., Sept. 28, 2020 /PRNewswire/ — For more than half a century, Eukanuba™ has been a champion of sporting and working dogs. Founder Paul Iams focused on performance nutrition with the first dog food made from high-quality animal proteins. After decades of innovation in science-backed nutrition for canine athletes, Eukanuba is introducing Premium Performance, an all-new line of performance products tailored to duration and intensity of activity.

“It’s impossible to quantify the depth of science and technology that goes into the Eukanuba Premium Performance line.  Athletic dogs are truly remarkable and we continue to define ways Eukanuba nutrition can help unleash their innate abilities not just as athletes, but also as working partners.  There is a misconception that performance nutrition is all about protein and fat.  It’s much more than that.  The Eukanuba Premium Performance line is formulated to fuel different activity levels, support post-exercise recovery and

Read More
Read More