“AREA 2071” and “P&G” challenge finalists chosen for the first microcredit pilots in emerging markets

  • Pilots seek to solve pressing issues in emerging economies around credit facilities and sustainable support of retail SMEs
  • Outcomes of pilots focused on strengthening financial acumen of local retail SMEs
  • Pilots are part of a global challenge co-launched by AREA 2071 and P&G’s i-Dubai Lab to impact a billion people in emerging markets 

Dubai: AREA 2071, the innovation ecosystem of Dubai Future Foundation (DFF), and its partner, P&G’s i-Dubai Lab, the latest Procter & Gamble (P&G) Innovation Center, which covers MENA, East and Southwest Asia, have launched three micro-credit pilot projects with technology startups.

Launched in November 2019, the challenge aimed to find innovative micro-credit solutions to enable small retailers located across emerging markets to build financial credibility, acumen and stability in order to scale up their businesses. These solutions, which are at the heart of the announced pilots are part of a bigger mandate P&G has for emerging markets

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IAS Chosen To Be The First To Provide Brand Safety Across The Microsoft Audience Network

NEW YORK, Sept. 28, 2020 /PRNewswire/ — Integral Ad Science (IAS), the global leader in digital ad verification, today announced the first platform-wide agreement with the Microsoft Audience Network to exclusively provide brand safety for native ads across desktop and mobile web. This integration uses IAS’s predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand safe on a pre-bid basis.

Microsoft’s Audience Network reaches millions of customers through Microsoft owned and operated sites like MSN, Outlook.com and Microsoft Edge, as well as trusted third-party publishers. With IAS’s pre-bid integration, advertisers will now have an additional layer of brand protection to confidently deliver their messages in trusted environments. The integration, which comes at no added cost to marketers, will automatically filter out high-risk inventory before the bid is even placed, further enhancing the Microsoft Audience Network’s offerings of contextual native placements.

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