Grand Ole Opry’s Circle Network Joins Four Big Video-Streaming Platforms

Circle Network, a country music channel co-owned by the Grand Ole Opry’s parent company and station group Gray Television, said it has signed distribution deals with four big streaming platforms: Roku, Samsung’s TV Plus, Vizio’s SmartCast, and Comcast-owned Xumo.

The four outlets collectively claim 76 million monthly average users, and represent a big jump in audience accessibility for the 10-month-old network, said Circle’s General Manager Drew Reifenberger. Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties, is a co-owner of the network with Gray, one of the nation’s biggest broadcast station groups.

The channel has been anchored by Saturday night broadcasts of performances on Opry Live from the Grand Ole Opry’s storied stage in Nashville, Tenn., continuing even through the pandemic’s strictures, though without live audiences.

The Opry “has had shows, with no audience, for 32 weeks now,” Reifenberger said. “The Opry is

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