We need to know about these psychological and social profiles so we can understand how protective actions against contagious diseases are adopted, and then define the correct preventive approaches. At the very start of the coronavirus crisis — before restrictive measures were taken — a team of health behaviour specialists from the University of Geneva (UNIGE) managed to collect a large amount of data about the adoption of protective measures.
Through a study published in the journal Applied Psychology: Health and Well-Being, the Geneva psychologists analysed how people in Britain followed the precautions recommended in their country. The study focuses on how the behaviour of others influences individual decision-making, known as the social dilemma. It notes that beliefs about COVID-19, such as thinking that the disease is dangerous or feelings of vulnerability, have little impact on whether or not an individual takes up protective measures. The people least likely