I’ve been following Microsoft since before it was called Microsoft. This is because back in the 1970s I was approached to go to work for the company but had already taken another job and never took the interview.
For most of my life, I’d viewed Microsoft as my road not traveled, and then in 1995, I became the operating system analyst covering the Windows 95 launch, and my life changed. Through much of the 1990s Microsoft tried for dominance the wrong way. It went from being beloved to being broadly hated and almost got broken up. Bill Gates and Steve Ballmer left the company. Satya Nadella came in, and now Microsoft is both more powerful and not threatening because they approach market dominance the right way — by not focusing on it.
At Microsoft Ignite last week, the breadth and focus that Microsoft demonstrated were arguably well beyond what any