Four Tips For Leveraging EBay To Build Your Brand

Sagar Shah is the Founder & CEO of Nature’s Guru, a global tea company focused on innovative gourmet foods using superfood ingredients.

Whether you’re a new direct-to-consumer brand looking to make your mark or an established e-commerce business with robust sales, today’s competitive climate requires companies to look outside the box to new channels to drive revenue and attract new customers. With the current pandemic taking hold and effectively crippling retail brick-and-mortar distribution, the need to develop an online, multichannel strategy has never been more important.

One channel that some companies might start to include in their go-to-market plan is eBay. Personally, I have sold on eBay in the past and have instructed other sellers to supply as well. Through this experience, I’ve seen that while not as popular as Amazon, there can be a variety of advantages of selling on eBay, including a large international customer base

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$9,800 PS5 eBay Lister Makes Bid For Scalper Of The Century

Did you miss your window to preorder a PlayStation 5? It’s probably best you wait until more stock is made available, if eBay is anything to go by. For the princely sum of £7,600 ($9,800), you can buy yourself a standard “disk edition” (sic) PS5–with an extra controller(!)–from a British seller who’s aiming to make the biggest payday in history, and become the most legendary scalper in the south-east of England.

Based on the U.K.’s standard PS5 retail price of £449 ($579), plus the additional controller cost of £60 ($77), the listing boasts an incredible 1,393% mark-up on the recommended retail price. Luckily, the automatically applied PayPal Credit option is gracious enough to allow you to pay in 24 installments of just £359 ($463) per month, equivalent to the cost of 19.6 PS5s at U.S. cost price.

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‘Why I bought a voting machine on eBay’

“Earlier this year, I attended a conference and was shocked to find that you could actually buy voting machines on eBay. So I bought one, two months ago, and have been able to open it up and look at the chips.”

Beatrice Atobatele is trying to hack one of the most commonly used voting machines in the US, to look for security vulnerabilities, but not with any criminal intentions.

Beatrice is actually one of more than 200 people who have signed up to a volunteer group of security experts and hackers called the Election Cyber Surge.

Beatrice Atobatele taking apart her voting machine to test it
Beatrice Atobatele taking apart her voting machine to test it

And by understanding how this machine works, she hopes she can ensure any vulnerabilities are fixed.

“I’ve bypassed the authentication itself,” she says.

“I’m still learning and trying to find any new vulnerabilities that might not be known about yet.”

Human error

The problem

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EBay sent cockroaches, porn and a bloody pig mask to bloggers

One of the most explosive Silicon Valley scandals of all time was a poorly run, easily discovered scheme inspired by a 1980s teen comedy, conducted by a company long past its heyday to harass a mom and pop blog.



a sign on the side of a building: EBay sent cockroaches to a blogger's home last year.


© Smith Collection/Gado/Getty Images
EBay sent cockroaches to a blogger’s home last year.

Shocking headlines poured out of newsrooms in June when six former eBay employees and contractors were arrested (and a seventh was arrested in July) for sending a bloody pig mask and cockroaches to a Boston-area couple that operated the tiny publication EcommerceBytes. The US Attorney for Massachusetts provided many lurid details of the scheme, including how eBay staff sent the couple threatening messages, fly larvae, live spiders, and posted the couple’s address to Craigslist to invite swingers to knock on their door “any time of day or night.”

But the New York Times Sunday published a far

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Former eBay Workers to Plead Guilty in Harassment Case

Four former employees of eBay are expected to plead guilty for their role in a bizarre harassment campaign in 2019 in which they allegedly sent live spiders, cockroaches, a funeral wreath, and a bloody pig-head Halloween mask to a Boston couple who criticized the online marketplace.

The victims drew attention from the alleged perpetrators after they chastised eBay in an online newsletter that focused on e-commerce companies.

The four defendants, all former members of eBay’s global security team, are Brian Gilbert, 51; Stephanie Popp, 32; Stephanie Stockwell, 26; and Veronica Zea, 26; all from California. The charges include conspiracy to commit cyberstalking and conspiracy to tamper with a witness, with such crimes carrying a sentence of up to five years in prison, three years of supervised release, a fine of up to $250,000, and restitution.

The cases against three others — David Harville, 48, eBay’s former director of global resiliency;

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