8 wearable tech companies Google could buy that aren’t Fitbit

  • Google’s deal to buy Fitbit is on the ropes. Despite making concessions to appease regulators, competitors say it’s not enough.
  • But Fitbit isn’t the only wearable tech company that could help Google take the fight to Apple.
  • We asked analysts to pick out some other companies Google could potentially acquire if the Fitbit deal doesn’t go through – or even if it does.
  • Visit Business Insider’s homepage for more stories.

We’re approaching a year since Google declared its plan to acquire wearables company Fitbit for $2.1 billion, and the deal still hasn’t closed. 

The acquisition has been under intense scrutiny around the world, and right now European regulators are digging deep into the deal. Earlier this week it was reported that the merger could be close to clearing after Google offered some concessions to regulators, but Reuters now reports that rivals say these aren’t enough.

Google showed us this week

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Google Pixel 5, Fitbit Sense, and Powerbeats Pro international giveaway!

It’s time for the Sunday giveaway, and we’re switching up the giveaway format. No longer will the Sunday giveaway be a weekly giveaway — it’s going monthly! There will be a new giveaway on the first Sunday of each month, but we’ll be giving away more prizes to multiple winners each giveaway, increasing your odds of winning. This month three lucky Android Authority readers having the chance to win some top tech!

A big congratulations to the winner of last week’s Samsung Galaxy S20 FE giveaway, Kyle G. from Colorado, USA.

This month we’re giving away a brand new Google Pixel 5, a Fitbit Sense, and a pair of Beats Powerbeats Pro earbuds, brought to you by the DGiT Daily newsletter!

The DGiT Daily newsletter is a daily briefing focused on bringing you the best tech news and links to what’s happening all around the web. It doesn’t matter if

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Google Makes Concessions in Effort to Buy Fitbit

EU officials said in August that Google’s initial pledge to refrain from using Fitbit data for advertising purposes was insufficient.



Photo:

filip singer/Shutterstock

BRUSSELS—Google’s plan to buy health-tracker

Fitbit

is inching toward approval in Europe after the U.S. tech company made new concessions to competitors using its Android system for mobile devices.

European Union officials in August launched an in-depth probe into the

Alphabet Inc.


GOOG 0.02%

unit’s acquisition plans, saying that Google’s initial pledge to refrain from using Fitbit data for advertising purposes was insufficient. The $2.1 billion deal is also under review by the U.S. Justice Department and by Australia’s competition authority.

The review of the Fitbit deal comes as Google and other U.S.-based tech companies face intense scrutiny in both the EU and the U.S. for allegedly anticompetitive practices. Some tech critics also say tech companies have used acquisitions to eliminate

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Google’s $2.1 billion Fitbit deal set for EU approval: Reuters

  • Google is expected to win EU approval for its $2.1 billion Fitbit deal after it addressed competition and data concerns, Reuters reported.
  • The internet giant has promised it will not use Fitbit data to personalize adverts for 10 years, according to a Financial Times report.
  • It will also ensure competitors can use its Android and Cloud platforms, according to people familiar with the matter.
  • The EU opened a four-month long investigation into Google’s acquisition of Fitbit in August. The deal was first announced in November 2019.
  • Visit Business Insider’s homepage for more stories.

Google’s $2.1 billion acquisition of wearables company Fitbit appears to have cleared a major hurdle.

It will be cleared by EU antitrust regulators after the tech giant agreed Tuesday to restrict how it uses customer data, according to multiple reports.

Google promised regulators that it would not personalize adverts based on user data for 10 years, up

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Fitbit Versa 3 and Sense Are Getting a Very “Impactful” Update

If you got a Fitbit Sense or a Versa 3, you’re getting some new software.

If you got a Fitbit Sense or a Versa 3, you’re getting some new software.
Image: Fitbit

If you’re waiting for your new Fitbit Versa 3 or Sense, you’re in for some news. First of all, you’re probably going to get your device soon, as the company said it expects to start shipping at the end of September. And second, once you receive your device, you’ll find that it also comes with new software: Fitbit OS 5.0.

Spotted by 9to5Google, both the Versa 3 and the Sense will come pre-loaded with OS 5.0, which the company calls its “largest and most impactful smartwatch update” since 2017. In a blog published this week, Fitbit said that the new software included meaningful improvements to the watch interface, a new visual system, faster navigation and general usability improvements.

If you’re a Fitbit user, you’ll have to get used

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