Yelp announced in a blog post yesterday that it would begin flagging businesses that have been accused of racially charged behavior on the app. Consumer alerts are already placed on businesses that see an influx of reviews based on news coverage or social media rather than first hand experience, and the new alert will specify when the allegations are related to racist behavior.
“At Yelp, we value diversity, inclusion and belonging, both internally and on our platform, which means we have a zero tolerance policy to racism. We know these values are important to our users and now more than ever, consumers are increasingly conscious of the types of businesses they patronize and support,” the brand said in the site blog post.
In order to flag these situations while also maintaining the integrity of the app, businesses that are associated with someone who has been