One of Ford’s biggest design challenges of future is not about cars

Headquarters of the Ford Motor Company in Dearborn, Michigan. In a recent survey of 30,000 workers, the auto giant found a majority never want to come back to the office five days a week, and it is taking that data seriously.

James Leynse | Corbis | Getty Images

The era of massive highways and major commutes was a boon to car companies like Ford, but now the automakers find themselves in the unexpected position of designing a future of work that could work against that 20th century American approach to employment.

San Francisco officials are newly looking at remote work as a potential solution for climate change, not just a short-term fix for coronavirus, with the elimination of commutes a source of emissions reduction. The car company’s thinking may be along different lines, but over the past few months, Ford surveyed over 30,000 of its workers about working remotely and

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Ford’s new CEO eyes software, tech stack as differentiator vs. rivals

New Ford CEO Jim Farley’s plan for the automaker includes a heavy dose of software and services for its commercial vehicle business as well as new consumer experiences to drive loyalty.

Ford, which is in the middle of a turnaround of its core business, is trying to navigate a shift to electric vehicles, autonomous vehicles as well as an industry that is increasingly more about software. Farley takes over for Jim Hackett, who streamlined the automaker over the last three years. 

Farley outlined a series of leadership changes and a plan that includes “expanding its commercial vehicle business with a suite of software services that drive loyalty and recurring revenue streams” and “unleashing technology and software in ways that set Ford apart from competitors.”

In addition, Ford is looking to develop connected vehicles and create new businesses from the Argo AI self-driving system.

Ford on Roadshow: Ford Bronco ordering

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Ford CTO Dr. Ken Washington to Discuss Ford’s Technology Strategy at Evercore New Mobility & AI Forum on Sept. 22

DEARBORN, Mich.–(BUSINESS WIRE)–
Dr. Ken Washington, chief technology officer, Ford Motor Company, is scheduled to speak at the Evercore ISI New Mobility & AI Forum on Sept. 22.

Washington will answer questions on how Ford is future-proofing its vehicle technologies in a time of unprecedented change in mobility and connectivity.

The session is scheduled to begin at 9 a.m. EDT and can be viewed at this webcast link. Additional information is available at shareholder.ford.com.

About Ford Motor Company

Ford Motor Company (NYSE:F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 188,000 people worldwide. For more information regarding Ford

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