HubSpot, the Boston firm that made its name by helping to define the in-bound marketing concept, sees a pandemic landscape that’s changing the way companies sell, forcing more inside sales. Today, the company announced the HubSpot Sales Hub Enterprise at Inbound, their annual conference being held virtually this year.
While the company has been offering a CRM tool for five years now, where they feel they have addressed ease-of-use issues for salespeople, the new tool is about bringing a new end-to-end approach addressing not only the needs of sales people, but management and system admins, as well, says Lou Orfanos, GM and VP of Sales Hub at HubSpot.
“So, this is about [providing customers with a more powerful set of tools] and also just making sure that you can run your sales process end-to-end in our platform. We feel really good about being able to offer that out of the