Instagram is bringing its Shopping feature to IGTV and Reels

  • Instagram is bringing its Shopping feature to IGTV and Reels.
  • The move is part of Facebook’s push to make social commerce a more central part of its apps.
  • Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we offer.

Yesterday, Instagram rolled out Instagram Shopping for its long-form video platform IGTV, part of the company’s push to make social commerce more central to the app. Users will be able to add products featured in an IGTV video to their in-app shopping cart and then check out either on the company’s website or within Instagram.

have US social media buyers made a purchase via select media platforms

Instagram is bringing its Shopping feature to IGTV and Reels.

eMarketer


With this rollout, Shopping is now available on almost all parts of the platform, including the main feed, Stories, and livestreams. The company plans to make Shopping available across the platform’s

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