YouTube and influencer business trends newsletter October 8

Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.

TikTok rival Triller has reported ever-increasing user numbers in the last year, but some former employees are wary of its figures.

My colleague Dan Whateley spoke with six former Triller employees who pointed in particular to an October 2019 press release by the company, which they said gave a monthly active user count that was far above what they were seeing on some internal metrics at the time. 

In the October 2019 release, Triller said it had grown 500% organically year over year to 13 million monthly active users. But a screenshot provided by a former employee from one of Triller’s app-analytics tools, Localytics, showed just 2 million monthly active iOS users and about 484,000 monthly active users on Android devices. It was taken a

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Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content.

“Consumers want to interact with brands in a more experiential way, relying in part, on influencers for brand discovery and digital storytelling,” said Sinead Norenius-Raniere, vice president of influencer marketing and paid social at Valassis. “Effective influencer marketing is both an art and a science, strategically identifying the right influencers, message and channels to reach a receptive audience, and ultimately, inspire purchase decisions. At Valassis, we are able to buy and serve media programmatically via our influencers’ handles, providing brands incredible efficiencies and maximizing their investments. We are also setting

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Tech Mahindra Recognised as Corporate Influencer at World Media Awards 2020

Acknowledged for ‘In the Future’ campaign in partnership with The trust – The Wall Street Journal, Barron’s Group

A custom-content program that brings together outlook from C-level executives on future-focused technologies and their transformational journeys

Tech Mahindra, a leading provider of digital transformation, consulting and business reengineering services and solutions, has been recognised for its ‘In the Future’ campaign curated in partnership with The Trust – The Wall Street Journal (WSJ) and Barron’s Group at the corporate influencer at World Media Awards 2020.

The award celebrates creativity and effectiveness of cross platform, cross border, content-driven advertising and the winners provide leading examples of bold and influential strategies engaging international, influential audiences. The award jury comprised of independent international media and content specialists. The ‘In The Future’ case study illustrates on how Tech Mahindra utilized the platform for enabling dialogues with C-level executive leadership in curating collaborative thought leadership and leveraging

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