Instagram head Adam Mosseri explains top ways influencers make money

  • On October 6, Instagram hosted a virtual conference to celebrate the app’s 10th anniversary and discuss new features, trends, and usage tips.
  • Adam Mosseri, the head of Instagram, outlined the six main ways that creators make money through Instagram, including brand partnerships, affiliate marketing, and ad revenue.
  • He also touched on how Instagram wants to improve monetization moving forward.
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Instagram hosted on Tuesday a digital convention to mark the app’s 10th anniversary and look forward to what’s next.

The event was held on Zoom and kicked off with a conversation between Adam Mosseri, the head of Instagram, and content creator Lilly Singh. After the two shared questions and talking points about some of Instagram’s newest features, trends, and areas for improvement (like fake engagement and cyber-bullying), the audience asked Mosseri questions. 

“Do you plan on sharing ad revenue or any other revenue

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Spotify is leaning on influencers to win the podcasting wars

Spotify has made its intentions clear: It wants to be the largest audio platform in the world—not just music, audio.

Exclusive podcast partnerships have been a significant part of that effort, and while deals with the likes of the Obamas and Joe Rogan have received most of the attention (and controversy), less celebrated but no less important are Spotify’s wooing of influencers to podcast and to do so using Spotify’s tools and distribution.

“In order for us to continue our growth and our trajectory, we knew we wanted to broaden out what being an audio network really means,” said Dawn Ostroff, Spotify’s chief content officer, at Fast Company’s 6th annual Innovation Festival. “And podcasting, which is the fastest growing medium right now particularly among young people, was the natural next step.”

Over the past several months, Spotify has struck deals with influencers, including Rickey Thompson, Denzel Dion, Addison Rae, and

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Move over Instagram influencers: The magic of TikTok is authenticity

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In what experts say could be a long-term shift, people are posting more unfiltered content on social media during COVID-19 lockdowns. For many, the polished life of Instagram influencers is less alluring during a pandemic.


Angela Lang/CNET

With people spending more time at home during the coronavirus pandemic, there’s been a noticeable shift in the kinds of content posted online. These days, you won’t see many photos of sunny Hawaiian vacations or over-the-top parties. Instead, platforms like TikTok have flooded social media feeds with pajama-clad, makeup-free creators trying to stay entertained by posting everything from simple skits to rants to candid moments.

Another trend has picked up steam on TikTok: mocking Instagram influencers for what many perceive as superficial content focused on product promotions and super polished looks. Countless creators on TikTok have posted videos pretending to be an influencer, starting off with the YouTube and Instagram influencer catchphrase,

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