Instacart adds Sephora to marketplace as it expands product selection

  • Instacart partnered with Sephora as part of its push to become an on-demand delivery platform for more than just grocery.
  • But as Instacart moves into same-day delivery, it’s going to come head-to-head with fierce competitors.
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The grocery-focused delivery platform is adding Sephora to its offering, allowing it to provide the brand’s products via same-day delivery that can be as fast as 1 hour.

US online grocery penetration forecast

Instacart adds Sephora to its marketplace to expand beyond online grocery.

Business Insider Intelligence


Sephora products are currently available via Instacart from select stores in California and Canada, but the marketplace will fulfill orders from over 400 Sephora locations in North America in the coming weeks. And Instacart will be integrated with Sephora’s loyalty program so that members can

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