Tableau announced that it is combining its software with Salesforce’s Einstein Analytics arm. The new offering will be known as “Tableau CRM.” It’s the latest integration between the two companies following Salesforce’s $15.7 billion acquisition last year.
“By bringing together the Tableau and Einstein Analytics teams earlier this year, and tapping into the power of the overall Salesforce ecosystem, we are putting rocket boosters on our innovation and accelerating our mission to help people see and understand data,” Tableau CEO Adam Selipsky said in a statement.
Tableau CRM will be part of the Salesforce CRM workflow. Initial integrations include “Einstein Discovery in Tableau,” which lets users identify patterns based on their datasets and enables predictive modeling and recommendations capabilities.
“Augmented analytics” is becoming more prevalent in the business intelligence software market, ZDNet noted, with competitors such as Microsoft and Qlik also rolling out similar products.