Devialet, the speaker company backed by Jay-Z, takes on Apple with $299 wireless earbuds



a close up of a device: Devialet's Gemini wireless earbuds. Devialet


© Devialet
Devialet’s Gemini wireless earbuds. Devialet

  • Audio company Devialet is branching out from high-end speakers and launching earbuds to rival Apple’s AirPods Pro.
  • Devialet’s Gemini wireless earbuds cost $299 in the US and will be available to pre-order from October 10.
  • CEO Franck Lebouchard talked up Gemini’s active noise cancellation and said the earbuds had been in the works for two years.
  • Visit Business Insider’s homepage for more stories.

High-end speaker company Devialet is taking on Apple with its first pair of wireless earbuds, the £279/$299 Devialet Gemini.

Devialet is best-known for making pricey speakers targeted at audiophiles, winning plaudits for its classic, $2,000 Phantom speakers. The company’s backers include Chinese manufacturing giant Foxconn, which produces the iPhone, as well as Jay-Z’s Roc Nation.

This is the first time the company is venturing into headphones, with an eye to a broader audience.

The Devialet Gemini earbuds are about $50

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