A new social-media platform wants to enforce “kindness.” Can that ever work?

It’s also extremely vague and subjective, though, especially when protecting some people can mean criticizing others. Questioning a certain point of view—even in a way that seems critical or unkind—can sometimes be necessary. Those who commit microaggressions should be told what’s wrong with their actions. Someone repeating a slur should be confronted and educated. In a volatile US election year that has seen a racial reckoning unlike anything since the 1970s and a once-in-a-generation pandemic made worse by misinformation, perhaps being kind is no longer enough.

How will Telepath thread this needle? That will be down to the in-house content moderating team, whose job it will be to police “kindness” on the platform.

It won’t necessarily be easy. We’ve only recently begun understanding how traumatic content moderation can be thanks to a series of articles from Casey Newton, formerly at The Verge, which exposed the sweatshop-like conditions confronting moderators who

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