Estee Lauder Is Paying NASA $128,000 To Send A Serum To Space

Estee Lauder—the multinational beauty manufacturer behind some of this planet’s best-loved skincare and makeup products—is sending a serum to space.

In a world, nay, galaxy-first, ten bottles of Estee Lauder’s ‘Advanced Night Repair’ serum will be shuttled out of this world for a four-and-and-half hour photoshoot shot by NASA astronauts.

While NASA’s astronauts won’t appear in the images, the International Space Station and cosmos will, and Estee Lauder are paying roughly $128,000 for the privilege.

The companies have said a spacecraft delivering commercial supplies—including radish seeds, a toilet, and the serums—will launch from Virginia “no earlier than October 1”.

After reaching the ISS (typically a four-day mission), NASA astronauts will photograph and film the serum in the ISS’ Cupola observatory, taking advantage of its heavily-windowed panoramic views of space.

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Estee Lauder Is First Beauty Brand To Go Into Space In NASA’s Push For Space Economy

KEY POINTS

  • Advanced Night Repair products will be photographed with the view of the space
  • Estee Lauder will auction one bottle for charity when products are sent back to Earth
  • The initiative is part of NASA’s plan to develop low-Earth orbit for commercial gains

Estee Lauder will have the claim of becoming the first-ever beauty brand to go into space as part of NASA’s push for commercializing low-Earth orbit explorations. The luxury brand will send 10 bottles of its Advanced Night Repair Synchronized Multi-Recovery Complex brand to space aboard a Cygnus spacecraft.

The Cygnus spacecraft is scheduled to launch atop an Antares rocket from Northrop Grumman’s 14th commercial resupply services. According to the press release posted on the company website, the breakthrough launch is set to happen on Sept. 29, 2020. The bottles will arrive at the International Space Station on Oct. 3, 2020.  

“NASA is at the forefront of

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Estee Lauder Pays NASA $128,000 for Photo Shoot in Space

The global recession, triggered by the coronavirus pandemic, has pushed brands to get more creative with their advertising because consumers are cutting back. Within beauty, several companies are spending less on traditional ads, while looking for new ways to break through the glut of content out there. In a press release, Estee Lauder highlighted it being the “first beauty brand to go into space” as a means to tout its “skincare innovation.”

The Northrop Grumman Antares rocket that will transport the skin serum as part of a supply run is scheduled to launch on Tuesday night from Wallops Island, Virginia. The Cygnus cargo craft will then dock on the space station early Saturday.

Estee Lauder’s push into micro-gravity is part of NASA’s effort to commercialize low-earth orbit and make it a domain where private enterprise eventually does business as routinely as the government conducts spacewalks. Companies from Goodyear Tire &

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Estee Lauder (EL) Ads: $128,000 for NASA Photo Shoot to ISS Space Station

View from the International Space Station, where a photo shoot for a new Estee Lauder product will take place. 

Photographer: ESA/Getty Images Europe

Estee Lauder Cos. is sending its newest skincare formula into space, and it’ll cost only about as much as paying a big influencer for a few Instagram posts.

The U.S. cosmetics giant is spending $128,000 for NASA to fly 10 bottles of its skin serum to the International Space Station. Once there, astronauts will take pictures of Estee Lauder’s Advanced Night Repair in the cupola control tower, which has panoramic views of the cosmos. The images will be used on social media, with the company planning to auction one bottle off for charity when the items return to Earth this spring.

relates to Estee Lauder Pays NASA $128,000 for Photo Shoot in Space

Estee Lauder’s Advanced Night Repair will be launched into space for a product photo shoot aboard the International Space Station. 

Photographer: Koichrio

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