Comcast Offers Thousands of Grants, Equipment, Marketing and Technology Resources to Small Businesses Hardest Hit by COVID-19

Comcast RISE Initiative Provides Small Businesses with Free Marketing Insights and Opportunities to Apply for Media, Technology Upgrades and Grants Up To $10,000

Black-Owned Small Businesses, Those Impacted Most by the Pandemic, are the First Eligible Applicants for Comcast RISE Resources and Grants.

Comcast Corporation (NASDAQ: CMCSA) today launched Comcast RISE, an initiative created to help strengthen and empower small businesses hard hit by COVID-19. The Comcast RISE program will help thousands of small businesses over the next three years. The multi-faceted program offers grants, marketing and technology upgrades, including media campaigns and connectivity, computer and voice equipment, as well as free marketing insights to all applicants.

U.S. small businesses have been particularly hard hit by the pandemic. A recent study from the National Bureau of Economic Research found that the number of U.S. active business owners dropped from 15 million to 11.7 million from February to April. The study

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Halo Infinite, A Game With No Release Date, Is Still Leading Xbox Series X Marketing

If “Better with Kinect” was the great misstep of the Xbox One launch, it seems more and more like a similar issue, albeit not on the same level perhaps, is Microsoft relying so heavily on Halo Infinite making it out for the Xbox Series X/S launch.

In the last two days we have seen promotion for the Series X ramp up. There’s a new TV spot for the console starring Oscar nominee Daniel Kaluuya, and Series X boxes have been spotted in the wild making their way to retailers.

What do both have in common? Master Chief is heavily focused on in the ad, and he makes up the entire back of the box.

It’s very clear just how much Microsoft was banking on Halo Infinite making it out for the Series X launch, and now that it isn’t, and does not in fact even have a

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The Ultimate Guide To Starting A Side Hustle Part 6: Marketing

When you are starting a side hustle, one of the most important things you can do for your business is market. But marketing can get pretty out of control if not planned strategically. The first thing you need to do is make sure your marketing is synergistic with your sales plan. 

Years ago, I worked for an ad agency in San Diego. Out of the blue someone called our office and asked to speak to the media buyer – which was me. I answered the call and it was a local plumber, who serviced commercial buildings and businesses. He wanted to know if we could create an ad for his business to shine on the side of building at night – because he saw this done in Las Vegas the weekend before and thought it was clever. 

So I asked him, “This particular ad would only be seen during evening

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Beacon Market will Showcase Positive Impact during 2020-2024 | Benefits of Proximity Beacon Marketing to Boost the Market Growth

Technavio has been monitoring the beacon market and it is poised to grow by USD 15.99 bn during 2020-2024, progressing at a CAGR of almost 57% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201007005877/en/

Technavio has announced its latest market research report titled Global Beacon Market 2020-2024 (Graphic: Business Wire)

Technavio’s in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. We offer $1000 worth of FREE customization

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Apple Inc., BlueUp Srls, Estimote Inc., Gimbal Inc., Google LLC, Hewlett Packard Enterprise Co., Kontakt.io Inc., KS Technologies Inc., Radius Networks Inc., and Texas Instruments Inc are some of

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Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content.

“Consumers want to interact with brands in a more experiential way, relying in part, on influencers for brand discovery and digital storytelling,” said Sinead Norenius-Raniere, vice president of influencer marketing and paid social at Valassis. “Effective influencer marketing is both an art and a science, strategically identifying the right influencers, message and channels to reach a receptive audience, and ultimately, inspire purchase decisions. At Valassis, we are able to buy and serve media programmatically via our influencers’ handles, providing brands incredible efficiencies and maximizing their investments. We are also setting

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Wastewater Treatment Industry Veteran Keith Williams Joins BCR as Vice President of Sales and Marketing

Today BCR announced that Keith Williams has joined the company as vice president of sales and marketing. Bringing more than 38 years of experience across water and wastewater treatment technologies, Mr. Williams will lead BCR’s sales team with a focus on municipal markets. This will include managing and growing industry relationships with rep firms who bring technologies to municipal wastewater treatment plants within their regional markets.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201005005806/en/

Water industry Veteran, Keith Williams, joins BCR Inc. to head up Sales and Marketing. (Photo: Business Wire)

“We are excited to have Keith onboard to continue to grow sales outreach across the range of decision makers involved with the selection of biosolids process technology,” said Joshua Scott, BCR CEO. “With Keith’s sales leadership and guidance, our goal is to become one of the industry leaders for biosolids treatment technology.”

“As I learned more

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Google Play gets new rules, Apple launches app marketing tools, EU looks to rein in tech giants

Welcome back to This Week in Apps, the TechCrunch series that recaps the latest OS news, the applications they support and the money that flows through it all.

The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. People are now spending three hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

In this series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.

Google changes its app store rules, too



a hand holding a cell phone: Google Play Store screen


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Google Play Store screen

Google Play Store screen

Just a couple of weeks ago, Apple revised its App Store rules

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Facebook Sues Marketing Firms Over Stealing User Data From It And Other Tech Giants

Facebook Inc (NASDAQ: FB) on Thursday filed a lawsuit against two companies for allegedly harvesting data from its users in an unauthorized fashion in the Superior Court of California, County of San Mateo.

What Happened: The Mark Zuckerberg-led company said in a statement the two companies scraped data from Facebook and Instagram.

The scraping operation also affected platforms run by Twitter Inc (NYSE: TWTR), Microsoft Corporation’s (NASDAQ: MSFT) LinkedIn, Amazon.com, Inc (NASDAQ: AMZN), and Alphabet Inc’s (NASDAQ: GOOGL) (NASDAQ: GOOG) YouTube, as per Facebook.

The Menlo Park-based social network giant said that the two companies — Israel-based BrandTotal Ltd and Delaware-incorporated Unimania Inc — allegedly took to scraping the web portals in order to sell marketing intelligence and other services.

Why It Matters: Scraping refers to data collection through unauthorized automation that targets a website or an app.

The social media behemoth said that the two companies purportedly used browser

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Two Fundamentals This 20-Year Old Has Followed to Become Social Media Marketing Mogul


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Besides creativity, constant effort and originality are the other essential things needed to become a successful social media influencer.

Dylan DeGennaro knows this too well as at the young age of 20 he has managed to create a successful brand for himself in the digital space, specifically in music marketing.

DeGennaro started his career in social media five years back with a sports page. Over time he developed interest in sports and realised the powerful role social media plays in building a strong presence in any niche. These two factors prompted the young man to start on his own path.

With the ability to create original content and the creativity to constantly generate elements that would attract a large number of followers, DeGennaro had just the formula to grow within social media. When he saw that

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What Is Marketing Technology, And Why Is It Important Right Now?

President & CEO of MarcomCentral, a leading digital asset management company helping marketers build better brands.

As any business owner or marketer can attest to, there are limitless tools available to help your organization generate awareness and support sales efforts. These are known as marketing technology (or martech) tools. As the world continues to rely on technology to make connections and bridge the gap between us, it’s more vital than ever to truly understand the tools and technologies available to you, especially if your company is considering making an investment.

The martech industry has seen tremendous growth recently and, as a result, is valued at over $121 billion worldwide. In fact, over the past few years, martech spend has increased significantly in the U.S. and the U.K., which just goes to show how popular and widely-used martech is.

As the CEO of a martech provider myself, I realize

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