WW marries technology with meaning

For all that the pandemic has alarmed consumers and businesses, it has also created new opportunities for brands to build engagement and trust via digital means; for wellness brand WW that has meant accelerating a digital transformation that was already taking place.

“We entered 2020 with incredible momentum,” Mindy Grossman, CEO of WW International, recalled at the recent (digital) World Retail Congress.

“We had just launched MyWW, which is our newest program and the most personalised in the history of the company; and we also embarked on WW Presents Oprah’s 2020 Vision, a nine-city arena tour, [based] around a full day of inspiration and wellness.”

Just days after that tour finished in Denver, with 15,000 people attending, WW had taken the decision to shut its offices as the risks of catching the COVID-19 virus were becoming ever clearer. But “we wanted to keep the community together”, said Grossman. “Community is

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Alice Camera marries MFT sensor, AI smarts and smartphone control

About seven years ago, Sony officially revealed its QX series of lens-style cameras, which mounted a combined optics/camera unit on a user’s smartphone. Now a London startup is developing an interchangeable lens camera unit rocking a Micro Four Thirds sensor that’s controlled using a clamped-on smartphone.

Currently at the prototype stage and being prepped for launch on Indiegogo early next year, the Alice Camera is being developed by Vishal Kumar, Liam Donovan and Vik Kumar as a compact Micro Four Thirds (MFT) camera that uses a smartphone app as a live viewfinder and to adjust settings.

A user’s smartphone is clamped to the back of the camera module and wirelessly connects over 5-GHz Wi-Fi, and MFT lenses (or other lenses via an adapter) can be mounted to the front. Inside the aluminum body of the compact camera-shaped module is an 11-megapixel four-thirds image sensor that’s reported capable of recording 4K

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