YouTube creator Matthew Patrick (known online as MatPat) and his wife Stephanie co-own Theorist Media, a digital production studio behind several YouTube channels with a collective 26 million subscribers.
They spoke with Business Insider about how they create a new YouTube channel, including tips like how many videos to launch with and what makes a good thumbnail image.
“Content creators or businesses who aren’t spending an appropriate amount of time thinking about how to best brand their video are throwing all that work and money they spent to make that video away,” Matthew Patrick said.
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YouTube creator Matthew Patrick (known online as MatPat) and his wife Stephanie Patrick have built a business around their content strategy.
Their digital production studio Theorist Media is behind the YouTube channels The Game Theorists (13.2 million subscribers), GTLive (2.3 million subscribers), The Film Theorists