Amazon confirmed Prime Day will take place on October 13 and 14.
The event should boost both Amazon’s advertising revenues and its Prime membership program.
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Amazon confirmed Prime Day will take place on October 13 and 14, after the annual sales event—which traditionally falls in mid-July—had to be postponed due to the risks posed by the pandemic. This is the second time the event will last two full days, and it’s expected to be Amazon’s largest sales event ever. Our September 2020 estimates show that worldwide Prime Day sales will total $9.91 billion this year, with the US accounting for 62.3%, at $6.17 billion.
Amazon’s Prime Day is expected to boost its advertising revenues and its Prime membership program.