Amazon’s Prime Day is expected to boost its Prime membership program

  • Amazon confirmed Prime Day will take place on October 13 and 14.
  • The event should boost both Amazon’s advertising revenues and its Prime membership program.
  • Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we offer.

Amazon confirmed Prime Day will take place on October 13 and 14, after the annual sales event—which traditionally falls in mid-July—had to be postponed due to the risks posed by the pandemic. This is the second time the event will last two full days, and it’s expected to be Amazon’s largest sales event ever. Our September 2020 estimates show that worldwide Prime Day sales will total $9.91 billion this year, with the US accounting for 62.3%, at $6.17 billion.

expected promotions and advertising investments of digital retailers worldwide during amazon prime day 2020

Amazon’s Prime Day is expected to boost its advertising revenues and its Prime membership program.

eMarketer


Amazon’s Prime user base has

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