Informa Markets Fashion’s digital marketplaces show impressive results as wholesale business connections and retailer engagement signals a restart with the B2B fashion industry
LOS ANGELES, Oct. 8, 2020 /CNW/ — NuORDER and Informa Markets Fashion, who collectively launched several digital marketplaces under Informa Markets Fashions’ hero brands in early September, announced today outstanding data from their digital event’s initial activity. The data shows a consecutive uptrend in attendance, high volume of retail to brand connections, and deep engagement, signaling thriving community connectivity as well as indicators of acceleration in fashion commerce. Despite challenges faced by COVID’s economic slowdown, Informa Markets Fashion’s digital marketplaces, powered by innovative virtual showroom technology from the NuORDER platform, have re-engaged the fashion trade community and are driving the regrowth of commerce during a critical buying season.
Within the first 30 days of Informa Markets Fashion’s digital trade event, which launched on September 1st,
Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content.
“Consumers want to interact with brands in a more experiential way, relying in part, on influencers for brand discovery and digital storytelling,” said Sinead Norenius-Raniere, vice president of influencer marketing and paid social at Valassis. “Effective influencer marketing is both an art and a science, strategically identifying the right influencers, message and channels to reach a receptive audience, and ultimately, inspire purchase decisions. At Valassis, we are able to buy and serve media programmatically via our influencers’ handles, providing brands incredible efficiencies and maximizing their investments. We are also setting