Inuvo’s IntentKey Uncovers Changing Home Renovation Audience Behaviors in Midst of COVID-19 for …

LITTLE ROCK, Ark., Sept. 28, 2020 (GLOBE NEWSWIRE) — Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey artificial intelligence (AI) technology has built strong brand awareness with new audiences for a national home improvement retailer client by uncovering changing audience behaviors in the midst of COVID-19.

The pandemic has created a boom in home remodeling, as more time at home has changed the way people need their homes to function. Houzz reported a 58% increase in professional referrals for projects year-over-year. In a Porch.com survey, more than 75% of consumers said they plan to take on a new project within the next 12 months. CNBC coverage also boasts record high equity is giving homeowners the financial flexibility and confidence to reinvest in their homes as real estate prices increase amid record low

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Springboard Hospitality is growing even in the midst of the global pandemic

Springboard Hospitality, a locally owned hotel management company, is growing its portfolio, rebranding, and investing in new technology even in the midst of the global pandemic.

Over the past six months, Springboard has added three new hotel properties,including Ohia Studio Suites in Waikiki, with several more additions underway. Other recent additions have been in Anchorage, Alaska; Los Angeles and Portland, Ore., and leisure destinations like Sedona, Ariz.; Carmel-by-the-Sea, Calif.; and Jackson, Wyo. The company is now operating in 10 states and has 35 properties, seven of them in Hawaii.

Until about two weeks ago, the company was called OLS Hotels &Resorts. Led by Hawaii-based tech entrepreneur Ben Rafter, the company changed its name to Springboard.

“When COVID hit we made the somewhat painful decision of saying let’s use what is a disaster for the industry,” Rafter said. “Instead of reducing the corporate team
everyone sacrificed a little bit and we

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