Ronjini Joshua is the Founder and CEO of The Silver Telegram, a technology PR agency focused on brand leadership through media relations.
Public relations isn’t rocket science. This is something I’ve been promoting for most of my career. However, there are practices and experiences you pick up along the long path of this career that can’t be replaced with trial and error.
I see this mostly in the startup space, where companies have either done very little PR in the past or no PR and are expecting it to be a sprint effort versus a marathon. Public relations does very little for your brand if it is not executed well because there are three main characteristics of PR that factor into success:
1. Doing your research/homework;
2. Building credibility;
3. Understanding your audience.
Every brand should establish processes that touch these three keys to understand and build a