- Twitch’s share of hours broadcast on major live-streaming platforms saw the biggest increase after Mixer’s shutdown
- This is despite Mixer’s attempt to funnel its streamers to Facebook Gaming
- Twitch saw a decrease in viewership in the last quarter while YouTube and Facebook Gaming grew
Despite Microsoft’s efforts to push Mixers streamers to Facebook Gaming, it appears most of them went to Twitch instead, according to a new report.
Before Microsoft shut down Mixer in July, the company tried to direct its streamers and audience toward Facebook Gaming rather than the leading streaming platform. However, a report from Streamlabs & Stream Hatchet indicates that Twitch has become the ultimate beneficiary of Mixer’s closure.
Twitch’s share of hours broadcast on major live-streaming platforms jumped by over 14.5% in the last quarter. This is nearly identical to the 14.2% market share that Mixer held at one point. The report stated that