Twitch Picked Up Most Of Mixer’s Streamers, Report Shows

KEY POINTS

  • Twitch’s share of hours broadcast on major live-streaming platforms saw the biggest increase after Mixer’s shutdown
  • This is despite Mixer’s attempt to funnel its streamers to Facebook Gaming
  • Twitch saw a decrease in viewership in the last quarter while YouTube and Facebook Gaming grew

Despite Microsoft’s efforts to push Mixers streamers to Facebook Gaming, it appears most of them went to Twitch instead, according to a new report.

Before Microsoft shut down Mixer in July, the company tried to direct its streamers and audience toward Facebook Gaming rather than the leading streaming platform. However, a report from Streamlabs & Stream Hatchet indicates that Twitch has become the ultimate beneficiary of Mixer’s closure. 

Twitch’s share of hours broadcast on major live-streaming platforms jumped by over 14.5% in the last quarter. This is nearly identical to the 14.2% market share that Mixer held at one point. The report stated that

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Streaming report: Twitch inherits Mixer’s streamers, now has 91% of all content produced

Microsoft abruptly shutting down Mixer back in June has ended up as a boon for Amazon’s Twitch platform.

That’s according to a new report from Stream Hatchet and Streamlabs, which found that Twitch is now the host for more than 91% of streaming content. At the same time, while the overall audience for livestreaming has shrunk slightly from its all-time high back in April, Twitch’s popularity has nonetheless exploded during the pandemic, with nearly double the audience that it had at this time last year.

Independent data analyses in the streaming market focus on tracking hours watched to indicate a platform’s popularity with its audience. Relatively few take hours streamed — the amount of content being produced for that audience — into account. What makes the Streamlabs/Stream Hatchet report interesting is that it does track the latter, and it makes it look a lot like most of the ex-Mixer streamers

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