Google TV is the new Android TV. Watch out Roku and Amazon Fire TV

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Google

Streaming device shoppers now have another way to watch Netflix, Amazon Prime Video, Hulu, Disney Plus and thousands of other apps on their TVs. It’s called Google TV, and it’s coming first to the aptly named Chromecast with Google TV, available now for $50 (£60, AU$99). 

Google TV is the successor to Android TV, a streaming platform that’s significantly less popular than Roku and Amazon Fire TV, which together made up 70% of all the streaming devices installed in the US last year. Android TV is found today on a handful of devices in the US — namely the Nvidia ShieldTiVo Stream 4K and smart TVs from Sony, Hisense and TCL — but in terms of popularity and reviews, it lags far behind its rivals.

Read more: Chromecast with Google TV review: Finally a worthy competitor to Roku and Fire

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TCL’s range of affordable ‘Roku TV Ready’ soundbars start at $79

TCL has unveiled its latest Alto soundbars, which offer an affordable way of boosting a TV’s built-in sound. With the exception of the $59 Alto 3, all of the soundbars are certified as being “Roku TV Ready.” This means they should integrate seamlessly with TVs running Roku’s TV OS, allowing you to control and tune them with your TV’s remote. TCL’s Roku TV Ready soundbars range in price from $79 to $299.

At the top of the lineup is the Alto 9 Plus, which was first announced back at CES 2020. It’s equipped with Dolby’s Atmos, which adds height to the surround sound experience. However, rather than doing this with traditional upward-firing speakers, TCL says it’s using “virtual height channels” to create the impression of overhead sound, and the 3.1 soundbar also includes a dedicated wireless subwoofer. It supports Bluetooth, and it’s compatible with Chromecast and AirPlay 2 to stream

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Roku Launches New Hardware and Software, Adds Apple Protocol Support

A few days after Amazon.com  (AMZN) – Get Report refreshed its Fire TV hardware and software, Roku  (ROKU) – Get Report is doing the same for its streaming platform.

On Monday Roku unveiled an improved version of its high-end Roku Ultra streaming box, as well as an integrated soundbar/streaming device called the Streambar. 

The company also launched a new version of Roku OS (Roku OS 9.4), which among other things adds support for Apple’s  (AAPL) – Get Report AirPlay 2 and HomeKit protocols.

In addition, Roku is launching iOS and Android apps for its ad-supported streaming service, Roku Channel. A Roku account is needed to stream content from the apps, but Roku hardware isn’t.

Roku Ultra, list-priced at $100, is getting an improved Wi-Fi radio that’s said to deliver up to 50% more range, as well as Dolby Vision and Bluetooth support. 

Like its

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Roku Ultra gets Dolby Vision HDR and Wi-Fi upgrades, stays at $100

Roku just announced a new Streambar, and its other new piece of hardware for 2020 is an updated Roku Ultra player, which will cost $100. Improvements to the company’s top-of-the-line streaming device include a better Wi-Fi range and compatibility with Dolby Vision video — which is available from services like Netflix, Amazon Prime Video and Disney Plus — just in time for The Mandalorian Season 2.



a knife sitting on top of a wooden cutting board: Roku


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While many Roku players, including the $50 Roku Streaming Stick Plus, offer 4K resolution, Dolby Atmos audio and standard high dynamic range video, the 2020 Roku Ultra is the first to include Dolby Vision HDR. In CNET’s tests Dolby Vision can look a bit better than standard HDR in some cases, but the difference is largely dependent on the TV and the video source. Even so, many owners

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Cinedigm’s Bloody Disgusting Streaming Channel To Launch Exclusively on The Roku Channel 9/29

Linear and On-Demand Ad-Supported Channel from the Most Popular Brand in Horror to Launch in time for Halloween 2020

Cinedigm (NASDAQ: CIDM) today announced the company’s Bloody Disgusting streaming channel, will launch exclusively on The Roku Channel, the home of free and premium television on the Roku® platform, beginning 9/29. Bloody Disgusting is the most popular media brand in horror and the new horror streaming network will premiere in time for the Halloween season.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200928005110/en/

Bloody Disgusting Exclusively on The Roku Channel (Photo: Business Wire)

Bloody Disgusting is the FIRST and ONLY free source for premium horror content, targeting genre enthusiasts and casual viewers alike. Featuring a mix of horror classics, contemporary cult favorites, and original programming, the channel will reflect the programming and curatorial sensibilities of Bloody Disgusting and the technology and distribution capabilities of Cinedigm.

Horror is one

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Roku Soars After Agreeing to Carry Comcast’s Peacock Stream

Roku  (ROKU) – Get Report soared Monday after the streaming platform announced a deal to carry NBCUniversal’s Peacock streaming service on its devices.

NBCUniversal is owned by Comcast  (CMCSA) – Get Report.

Analysts reacted positively to the news for both Roku and Comcast. Roku will receive “top-end premium inventory and subsequent pricing leverage on its [connected TV] premium ad bundles,” in addition to negotiating power with other major networks, said Rosenblatt Securities.

The firm has a buy rating and $195 price target on shares of Roku.

Analysts at Benchmark said the deal could help Peacock. Benchmark has a buy rating and $54 price target on Comcast.

Roku recently traded at $183.98, up 14.65%, and has climbed 37% this year. Comcast recently traded at $43.69, down 3.47%, and has slid 3% year to date.

Peacock provides access to more than 20,000 hours of on-demand movies and

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