Apple purges rival products from store ahead of rumored AirPods Studio, new HomePod

Apple at the end of September ceased online sales of third-party headphones, earphones, speakers and other devices as the company prepares to debut a slate of new audio products like AirPods Studio and a more affordable HomePod.

Products from major manufacturers including Bose, Logitech, and Sonos disappeared from the online Apple Store late last month, while employees at brick-and-mortar outlets were recently told to remove third-party headphone and speaker items from store shelves, reports Bloomberg.

A quick check reveals no products from Bose or Logitech’s Ultimate Ears brand for sale on Apple’s website. Similarly, searches for “Sonos” deliver Apple alternatives like HomePod and the Beats Pill+ portable speaker.

Prior to the change, Apple was an important reseller for third-party audio device makers that jockeyed for space on Apple Store shelves. A spot in the tech giant’s curated catalog granted access to well-heeled consumers looking for premium iPhone, iPad

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Apple Stops Selling Headphones and Speakers From Third-Party Companies Ahead of Rumored Smaller HomePod and AirPods Studio Launch

Apple is no longer selling headphones and wireless speakers from companies like Sonos, Bose, and Logitech, as it prepares to launch a new, lower-cost HomePod and AirPods Studio headphones.


According to checks performed by Bloomberg, Apple removed headphones and speakers from Bose, speakers from Logitech’s Ultimate Ears brand, and Sonos speakers from its online Apple Store at the end of September. Searching for these products, which were previously sold online and in retail stores, brings up no results.

Employees at Apple retail locations have also allegedly been asked to pull third-party audio products from shelves over the course of the last few days. Retail stores and the online store continue to offer Beats-branded headphones and speakers alongside Apple’s AirPods and ‌HomePod‌.

Apple has made similar moves in the past, eliminating stock of fitness trackers ahead of the launch Apple Watch. Apple told Bloomberg that it regularly makes changes to

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