We often highlight stories of digital overhauls that enable faster business growth, deeper operational cost cuts, and more seamless interactions with customers.
But there’s another component to transformations, too: reputation.
Walmart, for example, is investing heavily in technology, both as part of its epic battle with Amazon for retail dominance and from a desire to be viewed as a software behemoth. The company works with a slew of outside vendors, but is developing many of applications in-house, as well — like its recent express delivery option. The overhaul is so robust that some Wall Street analysts believe Walmart’s stock should be treated more like that of a tech company.
In the case of Aventiv Technologies — the parent-firm of prison communications company Securus Technologies that’s backed by billionaire Tom Gores — new CEO Dave Abel is relying on a digital overhaul to rebuild a tattered public image.