In partnership with the United Kingdom’s Strategic Command, which supports the Ministry of Defence, an unnamed company has developed a new battle-ready drone to assist armed forces with dangerous ground operations during urban warfare.
Reported by Popular Mechanics (via The Times), the i9 is a human-operated drone that can fly indoors, uses AI to locate and identify targets, and is outfitted with dual shotguns. If reading that makes you feel like we’re living in a 90s science fiction movie, well, I guess we are. Except Arnold is not headed to Mars.
As Popular Mechanics points out, breaching operations—when armed forces storm into a sealed off, enclosed area where enemy forces could be hiding—are one of the most dangerous type of ground operations. Casualties are usually high, especially among soldiers who enter the building first. Sending
The global recession, triggered by the coronavirus pandemic, has pushed brands to get more creative with their advertising because consumers are cutting back. Within beauty, several companies are spending less on traditional ads, while looking for new ways to break through the glut of content out there. In a press release, Estee Lauder highlighted it being the “first beauty brand to go into space” as a means to tout its “skincare innovation.”
The Northrop Grumman Antares rocket that will transport the skin serum as part of a supply run is scheduled to launch on Tuesday night from Wallops Island, Virginia. The Cygnus cargo craft will then dock on the space station early Saturday.
Estee Lauder’s push into micro-gravity is part of NASA’s effort to commercialize low-earth orbit and make it a domain where private enterprise eventually does business as routinely as the government conducts spacewalks. Companies from Goodyear Tire &
Estee Lauder Cos. is sending its newest skincare formula into space, and it’ll cost only about as much as paying a big influencer for a few Instagram posts.
The U.S. cosmetics giant is spending $128,000 for NASA to fly 10 bottles of its skin serum to the International Space Station. Once there, astronauts will take pictures of Estee Lauder’s Advanced Night Repair in the cupola control tower, which has panoramic views of the cosmos. The images will be used on social media, with the company planning to auction one bottle off for charity when the items return to Earth this spring.