When you are starting a side hustle, one of the most important things you can do for your business is market. But marketing can get pretty out of control if not planned strategically. The first thing you need to do is make sure your marketing is synergistic with your sales plan.
Years ago, I worked for an ad agency in San Diego. Out of the blue someone called our office and asked to speak to the media buyer – which was me. I answered the call and it was a local plumber, who serviced commercial buildings and businesses. He wanted to know if we could create an ad for his business to shine on the side of building at night – because he saw this done in Las Vegas the weekend before and thought it was clever.
So I asked him, “This particular ad would only be seen during evening
SAN FRANCISCO, Oct. 8, 2020 /PRNewswire/ — Today Common Sense, the nation’s leading nonprofit organization dedicated to improving the lives of kids and families in the digital world, launched Which Side of History?,a campaign to hold Big Tech accountable for sowing mistrust and spreading misinformation, threatening free and open societies, exacerbating the gap between rich and poor, creating an unequal society, and leaving an entire segment of the population behind.
Anchored by Common Sense founder and CEO James P. Steyer’s newest book, Which Side of History?: How Technology Is Reshaping Democracy and Our Lives (available October 13, 2020), the campaign convenes leading experts and Big Tech antagonists, such as Franklin Foer,Thomas Friedman, Shaun Harper, Julie Lythcott-Haims,Roger McNamee,Shoshana Zuboff, and others for a series of live virtual events to examine the impact of the tech sector on
The market’s main indexes are climbing back above key points, after posting losses in September. The S&P 500 has climbed back above 3,400, the Dow Jones is back above 28,000, and the NASDAQ is over 11,300. Since the indexes hit bottom on September 23, trading has been volatile- but trending upwards.
By appearances, the market has corrected itself, and looks to be returning to the bullish tendency it showed through the summer. The September jobs report showed that the economy continues to recover, albeit at a slowing pace, from the coronavirus-inspired downturn of the spring. President Trump’s COVID diagnosis threw investors for a day, but his return to the White House and his path to recovery offer a calming effect.
In all, it has investors looking to buy back in. And for those investors who are still nervous, Wall Street’s analysts have picked out stocks with plenty of momentum propelling
In Rector, Pa., researchers have spotted one strange bird.
This rose-breasted grosbeak has a pink breast spot and a pink “wing pit” and black feathers on its right wing — telltale shades of males. On its left side, the songbird displays yellow and brown plumage, hues typical of females.
Annie Lindsay had been out capturing and banding birds with identification tags with her colleagues at Powdermill Nature Reserve in Rector on September 24 when a teammate hailed her on her walkie-talkie to alert her of the bird’s discovery. Lindsay, who is banding program manager at Powdermill, immediately knew what she was looking at: a half-male, half-female creature known as a gynandromorph.
“It was spectacular. This bird is in its nonbreeding [plumage], so in the spring when it’s in its breeding plumage, it’s going to be even more starkly male, female,” Lindsay says. The bird’s colors will become even more vibrant,
Tottenham Hotspur and England center back Eric Dier wants to be clear, the startup might be his side-project, but he is still a key player.
“I am involved in every aspect,” he tells me, more than once.
Dier is sat across a big wooden table at his home in North London with the startup’s other two founders; his brother Patrick and long-time friend Zoe Connick.
Their creation is the app Spotlas, which is something between Instagram and Trip Advisor; a recommendation sharing social network where users can follow friends, family and influencers to see their favourite ‘spots’.
The trio is the app’s executive team and its engine-room, their weekly meetings are where the big decisions are made.
Although Connick and Patrick work on Spotlas full time and it is Dier’s side hustle, the job he