Strategic partner programs have been around the tech industry for decades, and typically involve regional-specific or industry-focused resellers and specialist firms with close ties to their business clients. The results can be good for all involved, providing end customers valuable services and solutions, and building sustainable commercial relationships for both IT vendors and their partners.
The evolution of public cloud computing is delivering new options and opportunities for partner programs, especially among IT vendors that are managing their own cloud platforms and services. IBM Cloud has been especially active in this regard, so it’s worth considering how the company’s service offerings are being leveraged by strategic partners and their customers. Here is how one IBM Cloud partner, SimpleCloud, is making the relationship work.