Brian Chesky’s bank account had dwindled to $1,000. He had no job. And the rent on his San Francisco apartment was about to jump by 25%.
With his back against the wall, Chesky tried a “silly” idea to make some cash. He put three inflatable mattresses in his spare bedroom and offered to rent them to attendees of an upcoming conference in town.
Chesky built a rudimentary website and advertised it as Air Bed and Breakfast.That “silly” idea is worth $30 billion today. You surely know Airbnb as the wildly successful website that lets you rent out your home to travelers.
Founded just 12 years ago, it now lists more rooms than major hotel chains Marriott and Hilton—combined!
In today’s issue I’ll show you the secret that upstart Airbnb used to beat two of the world’s most successful hotel chains.