Climate change threatens Coachella Valley, Palm Springs tourism, study says

Climate change threatens Coachella Valley, Palm Springs tourism, study says
Climate change threatens Coachella Valley, Palm Springs tourism, study says

The Coachella Valley Music and Arts Festival is one of the most famous music festivals in the world and is also amongst the most profitable, grossing an impressive $114.6 million in 2017, which set a record for the first recurring festival franchise to earn over $100 million. Coachella, Stagecoach and the BNP Paribas Open tennis tournament are attractions that have drawn millions to the Coachella Valley over the years, but scientists warn that this could change as extreme heat becomes a dangerous reality.

The Coachella Valley is a desert region in southern California with virtually zero annual rainfall and an annual average temperature of 22.8°C, which makes it a desirable destination for those seeking year-round warmth. While this region hosts world-renowned events and is unlikely to lose popularity anytime soon, a study warns that rapidly rising temperatures are threatening the

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