The Ultimate Guide To Starting A Side Hustle Part 6: Marketing

When you are starting a side hustle, one of the most important things you can do for your business is market. But marketing can get pretty out of control if not planned strategically. The first thing you need to do is make sure your marketing is synergistic with your sales plan. 

Years ago, I worked for an ad agency in San Diego. Out of the blue someone called our office and asked to speak to the media buyer – which was me. I answered the call and it was a local plumber, who serviced commercial buildings and businesses. He wanted to know if we could create an ad for his business to shine on the side of building at night – because he saw this done in Las Vegas the weekend before and thought it was clever. 

So I asked him, “This particular ad would only be seen during evening

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Take the ultimate road trip with Ed Ruscha

Danny Kwan, left, Ed Ruscha and Bryan Heath in Ruscha's Datsun pickup truck in a 1975 image from the artist's "Streets of Los Angeles" archive. <span class="copyright">(Ed Ruscha / Getty Research Institute)</span>
Danny Kwan, left, Ed Ruscha and Bryan Heath in Ruscha’s Datsun pickup truck in a 1975 image from the artist’s “Streets of Los Angeles” archive. (Ed Ruscha / Getty Research Institute)

Ed Ruscha invites you on the ultimate road trip: Time travel with him, over 42 years, along the full length of Sunset Boulevard from downtown L.A. to the beach.

Step inside the artist’s 1965 magenta pickup truck, with its blue Naugahyde interior and wimpy-sounding horn. Roll down the windows and let the breeze in, as the vehicle whizzes past the legendary Viper Room, called Filthy McNasty’s in the 1970s. To the left, oh, there’s the Cinerama Dome, showing “The Day of the Jackal” in 1973 and “Back to the Future” in 1985; to the right, a Brentwood hillside minus the Getty Center in 1990. End up at Gladstones by the beach for seafood and cocktails in 2007 because, well,

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Razer Basilisk Ultimate Wireless Gaming Mouse Review 2020

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Razer_Basilisk_Ultimate_3



Simon Hill/Business Insider


  • The Razer Basilisk Ultimate gaming mouse is a dream device for serious PC gamers with its striking design and incredible performance.
  • It offers laser accuracy with zero lag, making it a great choice for gamers.
  • With 11 programmable buttons and 14 lighting zones, this gaming mouse is fully customizable.
  • Although the price is undeniably high at $170, it’s among the best gaming mice I’ve ever used.
  • Check out our guides to the best mice and the best gaming mice for some alternatives, or find a partner for your mouse in the best gaming keyboards.

I thought I was happy with my mouse. We explored many virtual worlds together, dispatched countless enemies, and played long into the night. Even after a full workday, its click and scroll were undiminished. It served me

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Steve and Alex From Minecraft Block Off Some Time to Join the Cast of Super Smash Bros. Ultimate

The Minecraft Mainstays Are the Second DLC Fighters Added to Fighters Pass Vol. 2

On Oct. 13, worldwide phenomenon Minecraft is sending two of its finest rectangular heroes to join the ever-expanding cast of playable fighters in the Super Smash Bros. Ultimate game for the Nintendo Switch system. Steve and Alex, who both proudly sport more right angles than a high school geometry class, will be the seventh DLC fighters added to the game. They are part of the second Challenger Pack in Super Smash Bros. Ultimate Fighters Pass Vol. 2, which also includes a new stage and seven music tracks from the Minecraft series.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201003005002/en/

In a video hosted by Masahiro Sakurai, the Super Smash Bros. creator detailed the boxy new fighters, providing a detailed breakdown of their one-of-a-kind move set, which involves digging into stages to gather

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