Ooredoo executives and their colleagues took part last week in a virtual event organised by Ericsson – one of the leading providers of Information and Communication Technology (ICT) to service providers – to evaluate the potential of 5G in a stadium environment. Experts from Ericsson gave keynote speeches and presentations which drew upon their rich experience of working at sporting events and mega-events, both in Europe and the Americas. These cutting-edge ideas were reinforced using live demonstrations from Ericsson’s experience centre facility based in Kista, Sweden. Ericsson UnBoxed digital events bring together experts and thought leaders to showcase insights, use cases and technologies. Last week’s meeting was specifically crafted to provide Ooredoo professionals with a unique and interactive experience. Executive keynotes included Building the future today with Fadi Pharaon (president of Ericsson Middle East & Africa) and Kevin Murphy (vice-president and head of Global Customer Unit Ooredoo Group at Ericsson).