Amazon is rolling out a new contactless technology that enables consumers to make payments and carry out other in-store transactions using the palm of their hand. The internet giant has big plans for this technology, including offering it to third parties.
Amazon One, as the feature is called, fits into the company’s broader push into the brick-and-mortar realm, which kicked off in 2016 with the launch of Amazon Go retail stores. Equipped with computer vision, sensor fusion, and deep learning, Amazon’s cashierless stores are designed to be friction-free, enabling shoppers to walk in and out without waiting in line.
Starting in two Amazon Go stores in Seattle from today, shoppers will be able to register the palm of their hand as a unique identifier and then insert their credit card into the Amazon One device located at the entrance to associate their payment credentials with their hand. They will then