‘A potential game-changer’: Woolworths is trialling new automation technology in Melbourne to speed up the fulfilment of online orders

  • Woolworths has opened up a new floor at one of its Melbourne supermarkets to speed up fulfilment of online orders.
  • The shop floor, at the back of the Carrum Downs Supermarket in Melbourne, has technology that moves products from automated storage units to staff members.
  • Woolworths plans to trial this new system at more stores in New Zealand.
  • Visit Business Insider Australia’s homepage for more stories.

Woolworths has launched new automation technology at one of its supermarkets in Melbourne to address the rise in online orders.

A new e-com floor spanning 2,400 square metres opened at the back of the Carrum Downs Supermarket, which uses technology to sort and move items from automated storage units to staff members that fill out customer orders. These units are able to hold up to 10,000 grocery items, save for products like meat, fruit and vegetables that will be picked from the shopfloor.

Woolworths

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Woolworths speeds up online grocery orders with automated fulfilment technology

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Image: Leigh Henningham/Woolworths

Woolworths has deployed its first micro-automation technology in the e-commerce facility located at the back of its existing Melbourne-based Carrum Downs supermarket, in a bid to speed up the delivery of online grocery orders.

The supermarket giant claims to be the first in Australia to deploy the Takeoff technology, which has been designed to sort and move up to 10,000 grocery products from automated storage units to team members that are handpicking customer orders. Fresh fruit, vegetables, and meat will continue to be handpicked from the shop floor, Woolworth said.

According to Woolworths Group CEO Brad Banducci, automating the picking of products will help dispatch five times the online order volume of a standard Woolworths store.

“As customer expectations continue to rise, we’re investing in new technology to keep pace with the growth and focusing on building an ever more convenient online offer,” he said.

“The micro-fulfilment

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