Company leaders know they need to implement artificial intelligence and machine learning technologies within their businesses to stay ahead of the competition. But studies show that most organizations aren’t yet seeing an impact from AI investments and are increasingly wary of potential risks related to the burgeoning tech.



Vera Ezimora, Anthony Naddeo, Jon Montgomery posing for the camera: The WhyLabs team.


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The WhyLabs team.



a close up of a woman wearing glasses and smiling at the camera: WhyLabs CEO Alessya Visnjic. (WhyLabs Photo)


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WhyLabs CEO Alessya Visnjic. (WhyLabs Photo)

WhyLabs wants to help.

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The Seattle startup came out of stealth mode this week, unveiling its AI data monitoring platform that has attracted interest from top investment firms. Madrona Venture Group, Defy Partners, Bezos Expeditions — the VC arm of Amazon CEO Jeff Bezos — and Ascend VC participated in a $4 million round for the company, which is the latest to spin out of Seattle’s Allen Institute for Artificial Intelligence (AI2).

WhyLabs is led by CEO Alessya Visnjic, a University of Washington grad who spent eight years at Amazon helping the tech giant develop its machine learning infrastructure. That’s where she met her co-founders: Andy Dang, another former Amazon machine learning engineer, and Sam Gracie, a 7-year Amazon vet who was most recently a principal UX designer with the machine learning group.

They are joined by Maria Karaivanova, a former Cloudflare executive who spent the past three-and-a-half years as a principal at Madrona. She helped lead the firm’s investment in WhyLabs and ultimately decided to join the founding team.

“I just see so many parallels between the pain points we solved for web administrators at Cloudflare, and the tools WhyLabs is trying to put in the hands of AI builders,” said Karaivanova. “I could not say no to this opportunity and this team.”



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Machine learning models can break, especially when deployed at scale. It can be difficult to figure out the cause of failures and which data inputs need attention.

That’s the problem Visnjic helped Amazon address with its internal tools. Now she wants to bring that ability to any company.

“I left Amazon with a vision to enable every enterprise to operate AI reliably,” said Visnjic, who departed Amazon in 2017.

The CEO spent time at various groups within the Seattle startup ecosystem, including Madrona Venture Labs, the startup studio within Madrona Venture Group, and the UW’s business school, where she earned a degree in entrepreneurship. She eventually landed as an entrepreneur-in-residence at AI2, the organization created by the late Microsoft co-founder Paul Allen in 2014.

Visnjic also started Rsqrd, a community of AI builders. That helped her get exposure to the most pressing pain points AI engineers were facing, and ultimately crystallized the idea for WhyLabs.

The 10-person startup sells software that aims to prevent and diagnose in real time what Visnjic describes as “model meltdowns.” It offers an open-source library that integrates with various on-premise or cloud infrastructure services and monitors activity. The platform then uses complex statistical methods to spot any anomalies and alert engineers.

AI data models can break in ways that are much different than traditional software, Visnjic said, requiring a new method to address failures as they come up.

“We need tools that can create gates and control levers to ensure that when something outside of the desired behavior scenarios occurs, there is a way to notice it and prevent it from affecting the customer experience,” she said.

Visnjic said Why Labs is similar to Datadog, the publicly-traded cloud software monitoring company, but with a focus on back-end machine learning and AI processes.

A study last year from MIT and Boston Consulting Group found that while nine of ten executives agree that AI represents a business opportunity for their company, less than half say they have seen increased revenue from implementing the tech.

“Companies have to seriously integrate AI into their core business strategy and their core business processes,” said the study’s co-author Shervin Khodabandeh. “This is often much harder than the AI tech itself, and getting it right requires a new way of working that is different than typical tech programs.”

IDC reported in June that AI adoption and spend is growing worldwide, though “deploying AI continues to present challenges, particularly with regard to data.” Its report noted that more than a quarter of AI/ML initiatives have failed.

Visnjic said WhyLabs’ biggest competitor is the manual process that companies use to address AI-related engineering problems.

“Machine learning operations is its own software category, and we are defining the monitoring and observability sector of the ecosystem,” the CEO said.

WhyLabs is targeting mid-sized enterprises across industries such as e-commerce, cybersecurity, logistics, insurance, telecom, and more. Seattle-based online retailer Zulily is an early design partner. Zulily exec Olly Downs said WhyLabs is “filling the gap between software and machine learning model operations.”

Tim Porter, managing director at Madrona, said “tools that AI builders rely on are at best immature, causing data scientists and engineering teams to spend precious time and effort on non-value added work such as data sampling, error detection, and debugging.”

“While we expect that cloud platforms and many ML platforms for model building and deployment will offer their own model monitoring, we think customers will also need a truly platform-agnostic AI monitoring solution that provides consistent, best-of-breed insights and observability into model performance regardless of where it is running,” Porter wrote in a blog post. “This follows the pattern demonstrated by traditional APM and monitoring leaders like DataDog and New Relic.”

Oren Etzioni, CEO at AI2, noted how WhyLabs can help companies use AI responsibly.

“Today’s AI systems make weighty decisions regarding loans, security assessments, medical diagnoses, and more. Ensuring that these systems are transparent and auditable is critical,” he said in a statement. “WhyLabs is building the essential missing piece of the AI tooling ecosystem that will help enterprises use this technology responsibly.”

AI2 raised $10 million this past January for a seed fund and incubator that fosters new AI-oriented startups on the frontiers of deep learning, computer vision and natural language processing. The program has already been able to hatch a brood of successful AI-centric spin-outs, starting with Kitt.ai (acquired by Baidu in 2017) and continuing with the likes of Xnor.ai (acquired by Apple in January), Lexion, Blue Canoe, WellSaid Labs, and Panda AI.

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