Brazilian technology company Take has raised a US$ 100 million round from private equity fund Warburg Pincus to support its international expansion plans. The deal, announced on Wednesday (7) sees the investor acquiring a relevant minority stake in the company in what is one of the largest Series A rounds that have taken place in Brazil.

Headquartered in Belo Horizonte, capital of the Brazilian state of Minas Gerais, Take develops a software-as-a-service (SaaS) offering that enables companies to communicate with their customers via apps such as Facebook Messenger and WhatsApp. The model evolves the traditional customer relationship management framework into what it defines as “conversational commerce”, whereby firms maintain an ongoing dialog with their customer base.

Take’s technology uses tools such as artificial intelligence and data analytics to allow companies to not only service their customers and seamlessly move between bots and human agents, but drive sales, while building engagement and knowledge about clients as interactions happen.

With the new capital, the company plans to invest in expanding its footprint into the United States, Europe and Mexico. The startup is planning to acquire other companies to bolster its operations and will create a function dedicated to that objective. Additionally, it will hire market specialists as well as senior executives to support its growth plans.

Since its foundation by Roberto Oliveira, Daniel Costa and Marcelo Oliveira in 1999, the company has built a client portfolio that includes Coca-Cola and Fiat, as well as Itaú, one of Brazil’s largest private banks. Companies pay a monthly fee depending on the number of customer interactions that have taken place over the period. Take expects revenues to reach US$ 40 million in 2020.

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