Yelp  (YELP) – Get Report rolled out a new feature Friday that will alert users when an establishment has been associated with what the review site called “egregious, racially charged actions.” 

The San Francisco company’s site enables users to rank and comment about businesses.

“As the nation reckons with issues of systemic racism, we’ve seen in the last few months that there is a clear need to warn consumers about businesses associated with egregious, racially charged actions to help people make more informed spending decisions,” the company said in a statement. 

A banner with a red exclamation point and a tile of “Business Accused of Racist Behavior” will appear under a business where “someone associated with this business was accused of racist behavior.”

The banner also will say whether the racist behavior resulted in an influx of people posting their views to a business’s Yelp page. Those negative reviews must reflect actual first-hand customer experiences, the company said. 

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