The fashion retailer H&M  (HNNMY)  is shutting down its brick and mortar stores to focus more on its digital business.

On Thursday, the company announced that it is shutting down 250 stores next year as more people are shopping online.

“More and more customers started shopping online during the pandemic, and they are making it clear that they value a convenient and inspiring experience in which stores and online interact and strengthen each other,” H&M said in a statement. “We are increasing digital investments, accelerating store consolidation and making the channels further integrated.”

Retailers shutting down stores due to the increase in online shopping, especially during this ongoing coronavirus pandemic is not a new news.

On September 9, American Eagle Outfitters  (AEO) – Get Report said that it is closing 40 to 50 stores this year. Also, Video game retailer GameStop said it is shutting down about 450 stores this year.

“We believe the actions we are taking to optimize the core operations of our business by increasing efficiencies and creating a frictionless digital ecosystem to serve our customers, wherever and whenever they choose to shop, are enabling us to navigate the COVID-19 environment while positioning us well for the launch of the next generation of consoles,” GameStop’s CEO German Shermon said in a statement. 

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